.84: Open Rating Round One Best In Four Years, 55.1 Million Minutes Streamed

Tiger playing late enough for the east and west coast to enjoy him certainly helped, but overall interest appears solid for the 2019 Open at Royal Portrush. So far at least.

For Immediate Release:

BEST OVERNIGHT RATING IN FOUR YEARS FOR

THURSDAY’S OPENING ROUND OF THE 148TH OPEN 

Opening Round Earns Highest One-Day Streaming Total for NBC Sports

at The Open, 55.1 Million Minutes (+48% YoY) Across All Platforms

PORTRUSH, Northern Ireland, (July 19, 2019) – Thursday’s opening round coverage of The 148THOpen on GOLF Channel was the highest-rated opening round at The Open since 2015. Coverage averaged a .84 Overnight rating for the eight-hour telecast (8A-4P ET), up 6% vs. 2018, and it becomes the highest-rated opening round at The Open on GOLF Channel (2016-’19).

Opening round coverage peaked with a 1.0 rating from 11:15-11:45 a.m. ET. Early coverage of the opening round (1:30-8A ET) earned a .33 Overnight rating, +22% year-over-year (.27), and also becomes the best Overnight for early opening round coverage of The Open on GOLF Channel (2016-’19).

Golf Central Live From The Open (4-5P ET, .41) becomes the highest Overnight rating for any Thursday hour of Golf Central Live From (other than Thursday at the 2019 Masters) since Thursday at The Open in 2018 at Carnoustie. Thursday Total Day (6A-3A ET, .47) is GOLF Channel’s highest Total Day Overnight rating since Friday of The Open in 2018 at Carnoustie (7/20/18, 6A-3A, .51).

Opening round coverage also earned the highest one-day streaming total on record for NBC Sports at The Open (2016-’19). Thursday’s coverage saw 55.1 million minutes streamed across all platforms (+48% vs. 2018), including marquee groups, complementary feeds and on www.TheOpen.com (U.S.)

Golf’s original championship made its highly-anticipated return to Northern Ireland for the first time in 68 years on Thursday at Royal Portrush Golf Club. Live second round coverage continues Friday on GOLF Channel until 4 p.m. ET. Early coverage of the third and final rounds will begin on GOLF Channel on Saturday-Sunday, before shifting to NBC for the majority of play, tracking those at the top of the leaderboard as they attempt to earn the distinction of “Champion Golfer of the Year”.

Woods After 77: "There are too many guys playing well and I'm just not one of them"

Blunt assessment of Tiger Woods by Tiger Woods. From Dan Kilbridge’s Golfweek story on an opening 76 in The Open:

“I’m just not moving as well as I’d like,” Woods said. “Unfortunately, you’ve got to be able to move and, especially under these conditions, shape the golf ball. And I didn’t do it. I didn’t shape the golf ball at all. Everything was left-to-right. And I wasn’t hitting it very solidly.”

So much for the draw he had on Sunday. And this…

“Playing at this elite level is a completely different deal,” Woods said. “You’ve got to be spot on. These guys are too good, there are too many guys that are playing well and I’m just not one of them.”

Predictably, Sadly And Absurdly, Portrush's Internal Out-Of-Bounds Claims The Biggest Victim Imaginable

Here are the basics of Rory McIlroy’s opening 8, which so far is one of many balls to have landed OB at Royal Portrush’s 1st, along with video.

I wrote about the internal OB here for Golfweek here if you’re looking for some explanation as to why there is a boundary line left of the first and 18th holes where there is no boundary.

Bob Harig and Michael Collins looked at the OB yesterday:

And in case you don’t believe that members play it this way, a screen capture of a first hole flyover:

Video: David Feherty On The Troubles

Excellent stuff here from Feherty and GolfFilms that first aired on Mike Tirico’s Vantage Point.

R&A Chief On Distance Report's Completion, The Role Of Skill And So, So Much More

The R&A kept their annual press conference short and mostly upbeat, with Championship Committee Clive Brown opening the live set with one song and a nice thank you for his services, followed by an upbeat set from always upbeat chief Martin Slumbers.

He confirmed completion of the Distance Insight Report’s findings and a release of those conclusions until this fall. I asked after the press conference what his views were and Slumbers focused on the question of skill erosion. From my Golfweek report on the comments:

“Golf should be a game of skill,” he said Wednesday. “It should not be a technology driven game. And where that balance is depends on how good you are. And that’s still my gut view. The data will guide us.”

Not surprisingly, it sounded as if the report will focus heavily on the question of some skills having been reduced or nullified by distance, just as the original Statement of Principles said 17 years ago.

In other news, Slumbers discussed the Open rota as remaining at 10 courses, including Trump Turnberry. But no Open’s were announced.

He also explained the R&A’s thinking on the future of the Women’s British Open, from name to style of course and to equal prize money. Alistair Tait with that report for Golfweek.com.

Regarding the growing purse structures in golf, I asked Slumbers whether there is a point the number begins to chip away at the R&A’s core mission, which he seems more passionate about than any of golf’s leaders.

Q. Given some of the things you've described that The R&A is working on, we've seen some significant increases in purses. Is there a point where you could see this sort of race to increase purses impacting your ability to carry out the mission that you're hoping to succeed with so many of these various ventures?

MARTIN SLUMBERS: Yeah, I look at the business in the round. So a lot of my responsibility is to balance out the revenues and expenses of our championships with our desire to invest 200 million pounds into the game in this decade. We're two years into this decade.

I think we have to keep growing The Open. This is our biggest event. And we need to keep growing it to keep it one of the greatest sporting events, with half an eye on how do we improve the difference in pay between The Open and the Women's British Open. You will all have seen that we increased the Women's British Open prize money for this year by 40 percent, and to do that in line with our investments into the game. And we have to juggle all three things.

I think that's what's really important about The R&A. What we really care about is a great championship out here but we really care about the game. We want the game to be here 50 years from now. We want it to be thriving. We want more people to be playing it, more families to be playing it. And try to balance all that out. That's part of my job.

On the financial front the championship has its second largest “attendance” ever. That’s UK parlance for ticket sales.

Odds, Picks And Who Will Get The Best Draw For The 2019 Open At Portrush

There is only so much we know about players and their feelings for (or against) Royal Portrush. And we don’t know whose wife yelled at them, whose caddie’s bad breath is wearing thin and whose chef just isn’t bringing it this week.

But we do have a weather forecast and so far it’s been pretty accurate this week. I tweeted the current Thursday/Friday weather forecast on Wednesday:

The forecasters warned of a miserable Wednesday at Portrush and they were correct. Here is their prediction for the next two days if you’re hoping to figure out luck of @theopen draw (for you @edmac2020). Worst wind sounds like midday Thursday. pic.twitter.com/lyYlsnWNi4

— Geoff Shackelford (@GeoffShac) July 17, 2019

Given the tee times, the most significant chance for a disruptive wind event appears to be midday Thursday, potentially throwing a wrench in enthusiasm you might have for mid-morning and midday tee times by for names like Fowler, Matsuyama, McIlroy, Woodland, Casey, Molinari, DeChambeau and Scott.

You can monitor any and all winner odds here at OddsChecker.com.

There are also handy links her to other opportunities, such as a first round leader (a fun longshot option I enjoy), low English player, etc…

My top ten to watch heading into the event for Golfweek’s print edition got an update, with on Jon Rahm slid in over Tommy Fleetwood. Adam Scott might have made it too based on his recent major play and deep dive into Portrush, but I reserved him for…

Golfweek staff picks.

Dan Kilbridge looks at some interesting bets and prices, including some head-to-head options.

Golf.com’s picks and reasoning behind them.

Sleeper picks are a big part of this round up by the Golf team on site.

On that note, I’m off to William Hill to do my part for the local economy. My tastes have moved from betting each/way on the winner pre-tournament given the silly odds. Instead, first round leaders, some longshots and missed-cut bets based on weather will have me handing over some notes. Good luck!

Justin Rose Questions Playing Majors So Close Together

I penned this explanation—delivered with his typical gentle forthrightness—here for Golfweek. 

I will say, in the FedExCup’s defense (which Rose rightfully says should not be dictating the major schedule)—that the real juggernaut is not necessarily the “playoffs” but the NFL and college football season golf is working around. 

Either way, however, the numbers are suggesting top players have played less in the calendar year portion due to the tighter schedule and that can’t make sponsors or television happy.

Best Of 2019 Open Championship Merch

The Open remains mostly an antiseptic affair with regard to merchandise, a start contrast to the overall character of this championship.

That said, if you don’t want to dress like a marshal and enjoy things with some local flair, I managed to find a few…

The best of at Golfweek.com.

Video: Royal Portrush's Seventeeth And Eighteenth Holes

And finally, the finishing holes which figure to provide more interest than most Open rota conclusions. At least, based on architecture and setup.

The 408-yard 17th plays from an elevated tee to a crowned landing area before the fairway falls down to the green abutted by the 13th green. With any helping wind, the firm ground and and open green front, there will be a temptation to drive it.

At 345 yards of the tee a new bunker has been added by Martin Ebert to add some zest to the decision should the conditions allow.

The finishing hole is a beautiful piece of work and where the influence of H.S. Colt is felt more than most links finishers, with classic strategy incorporated and a sense that features were used with an intelligent purpose in mind. A new tee to offset driving distances changes the angle a bit, with players driving toward an out of bounds line detailed here for Golfweek that could prove problematic (though historically consistent with the 1951 Open).

The players now drive directly out the out of bounds line. A sizeable carry is required to actually cross the stakes line, but downwind it’s very doable. To get a good look at the 42-pace deep green, players will want to see it and can only do so from the left side of the fairway.

Lay up right and the view is poor or completely obstructed. At 474 yards it’s a beast into the wind, but a case could be made that down wind breezes from the north make it play almost as tough.

As for the OB, it almost assuredly takes away aggressiveness unless a left-to-right wind is blowing. Expect to see plenty of three-woods here and irons with any helping wind. In other words, the risk/reward qualities may be nullified.

One final note: Luke Kerr-Dineen points out for Golf.com how we might see some intentional plays off of the grandstands. Grandstanding!

"The Open Championship at Portrush may be the only thing Northern Ireland can agree on"

Golfweek’s Eamon Lynch helps the rest of us better understand Ireland, Nortrhern Ireland and The Troubles as we approach the first Open here since 1951.

Even in the darkest of days — and there were many, still etched on the faces of older spectators at Royal Portrush this week — the perception distorted the reality. For much of my childhood, the annual death toll from the conflict hovered around 100, a figure described with callous indifference by one British government official as “an acceptable level of violence.”

One hundred souls. That’s about two days worth of murders in the United States. The threat of violence was more pervasive than the violence itself, metastasizing into every aspect of everyday life. Even today, two decades after the Good Friday Agreement, Northern Ireland retains a slightly sinister air, its people still able to decipher clues about the beliefs of strangers from language or utterances that seem meaningless to the untrained ear.

Internal Out Of Bounds Could Make For A Controversial Finish At Portrush

The Max Faulkner story from 1951 is usually highlighted by his play on the 16th—now the 18th—and the miraculous he played from up against a barbed wire boundary fence. That is now gone and a small, grassy berm sits in its place with OB stakes atop.

I’m a tad conflicted about this as you’ll see in this Golfweek column explaining the rationale and history behind the setup.

Tiger's First Look At Royal Portrush: Angles, Complicated, Decisions

Words that are music to any golf architect’s ear and likely to mean Tiger Woods will be a happy camper if he’s forced to push so many buttons.

Having walked a few holes with his practice pairing alongside Patrick Reed, Tiger was understandably jet-weary from an overnight flight and easing into the round Sunday, but by day’s end appeared to be striking the ball as well as he has lately, with only a couple of quack push-shots. But Tiger Woods otherwise seemed ready and willing to see what he could learn in three days about Royal Portrush, as Steve DiMeglio reports for Golfweek.

Tiger’s attitude toward the course is a good starting place:

“A lot of movement,” Woods said of his initial reaction of the course hard by the North Atlantic in the northern-most tip of the country. “A lot of decisions off the tees, with all the angles. Now, with the wind switching coming out of the south in the future, a lot of these shots we hit today are useless. So we’re trying to figure out what lines to take on and what lines not to take on. And these green complexes are so complicated, you have to miss in the right spot.”

Phil Hits Control-Alt-Delete With Fasting Diet, Loses 15 Lbs For The Open

Putting the “funny Phireside” chats on hold, going on a retreat and living off water and a special coffee blend—really all the same things Willie Park Jr. did before the 1878 Open—Phil Mickelson has posted this missive from the hills above Royal Portrush. One thing he did not do: get a haircut.

View this post on Instagram

Let’s get real for a minute. I haven’t been my best and I’m doing all I can to get it right. I’ll have more Phireside chats soon as well as a fun new series too. Until then, HIT 💣’s

A post shared by Phil Mickelson (@philmickelson) on Jul 14, 2019 at 8:32am PDT

Video: Royal Portrush's Fifteenth And Sixteenth Holes

The par-4 15th begins a home stretch that could play very different from day to day all depending on wind. Downwind, the 15th and 17th will play very short, but into the breeze those two will become more challenging while the 16th and 18th might be neutral for the world’s best.

The flyover of the 418-yard 15th does not capture the difficulty of land forms here or the exposure of the green, but does give you an idea that another right-to-left shaped tee shot seems in order.

Calamity in all its glory, at 236 yards, is a stunning-looking par-3 though I don’t know how much the 75-foot falloff will come into play for the world’s best golfers.

Adam Scott Has Already Spent Six Days At Royal Portrush: "It’s so penal off the tee, no matter what you hit"

One player who immediately comes to mind reading the Forecaddie’s first look assessment of Royal Portrush is Adam Scott.

Ballstrikers course, mostly quiet greens and a real examination of all shot shapes. Throw in how few players know the course and his six-day deep dive into the 2019 Open venue makes him a very attractive 30-1 shot.

From Doug Ferguson’s AP story, that includes Darren Clarke’s (slightly predictable) suggestion for Scott to sample local whiskey.

“I was a bit surprised, my first look, at how demanding a golf course it is,” Scott said. “Sometimes on a links you can get away with wide shots. Here, you don’t. It’s so penal off the tee, no matter what you hit. If you start spraying it, there’s going to be reloading a lot. If the wind doesn’t blow, there will be less of that. It is a very, very strong golf course.”