"Why would someone even consider trying to open a golf club nearly one-and-a-half times the size of Manhattan?"
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I'm not sure where to start with Dan Washburn's fascinating account of the secret Mission Hills development under construction on Hainan. Here's primarily what you need to know:
In reality, this will be the world’s only self-contained golf city. Its 22 courses will cover every style imaginable – from links to desert to Augusta-like perfection – and include some decidedly non-traditional designs. Picture yourself playing into a waterfall, through a cave, around a volcano, or over a replica of the Great Wall. There will be multiple town centres with luxury homes and apartments, hotels and spas, shopping malls and streets lined with restaurants and bars. The Chus are turning countryside into suburbia, no doubt raising surrounding property values and creating thousands of jobs along the way.
And why 22 courses at one development on an island where there are said to be 3000 golfers?
But such quibbles may be missing the larger truth about golf course development in Hainan, and throughout much of China: the number of golf courses built has very little to do with the number of golfers available to play on them. With few exceptions, golf courses exist to help sell luxury villas. Developers do not worry if a course sits empty, as long as the properties around it sell. And so far in Hainan, selling homes has not been a problem. Wealthy bosses from Beijing, Shanghai, Guangzhou and central China’s coal belt fly in and buy up the villas, sometimes several at a time, often paying in cash. In China, to own a home on a golf course does not necessarily mean you play the game. It’s more about prestige. Golf, like luxury sedans and handbags, is just another way to project your wealth.
The concept sounds familiar. Anyone know how it's working out?
