Besides the non-native component, accentuated by seeing actual wildflowers sprouting randomly on the gorgeous cliffs of Pebble Beach, this “look at me” execution may be the most robust splash of color since Dorothy, Toto and friends were off to see the Wizard. (Only they waded through fields of poppies, the state flower in California that bloom in springtime.)
Taking a hard look at Pebble Beach’s design evolution and targeting the course at its peak would help the famed resort understand priorities in aesthetics, strategy and playability. There has been a sense that doing so would damage the grand story of amateurs Jack Neville and Douglas Grant, commissioned by Samuel Morse and concocting the masterpiece we know today. Their masterful routing will always be integral to the Pebble Beach story, however, design trends evolved over the decade following their effort and the course ultimately came together with touches from Herbert Fowler, Alister MacKenzie, and then most significantly, thanks to Chandler Egan and Robert Hunter's pre-1929 U.S. Amateur remodel. Egan reached the semi-finals of that amateur and is one of America's greatest amateur golfers.
A study of that 1929 effort would show larger and more intricate green shapes and a better attempt at injecting a sense of naturalness on a magnificent site plagued in early days by geometric and unsightly features. The old images below validate the unique qualities of the 1929 version and while the current ownership of Pebble Beach has taken the resort from hard times to grand stewardship, the golf course vision has fallen behind the clarity they've shown in maintaining the overall Pebble Beach community. It's time for the resort to consider restoration professionals who can identify the best features, understand how the course has evolved, and steer Pebble Beach in a direction that best embodies the course at its peak. Given the importance of the course, perhaps even a bake-off style process open to many architects will provide even more clarity.
From a strictly business perspective, I suspect such a plan would right the rankings ship, which has seen Pebble Beach slipping in all of the major magazine rankings. While this amazing place is not in danger of failing just because magazine panelists are giving lower golf course grades, they are sending a message: Pebble Beach is not as good as it should be.
As I argued this week on Golf Central, the design is actually underrated and should be the undisputed No. 1 course in America. Currently, it is not, and a bed of gazanias won't help make golf's most beautiful setting any prettier. The flower bed merely highlights the need to commission a master plan.
Above the 7th hole, 1929 U.S. Amateur and 2018 AT&T Pebble Beach Pro-Am along with more scenes from the old days: