Shock: Estimates Of Rory's Nike Deal May Have Been Exaggerated

/

The early reports said Rory McIlroy stands to sign a 10-year, $250 million deal with Nike.

Bob Harig hears that the original number may be inflated. Severely.

But make no mistake, McIlroy is going to be paid handsomely to do so. Various reports have pegged that number at $20 million a year over 10 years, although the estimates are apparently inflated and the terms of the deal shorter. Still, what if it is "only" $10 million a year?

Finchem Loves Rory's Image And Juxtaposition Capabilities

/

Bernie McGuire quotes Commissioner Crawley at length talking about Rory McIlroy and you can just see the dollar signs in his eyes as the PGA Tour's big bonus giver speaks.

Because after all, he and his VP's need cash to pay the rules staff.

"Last year, the PGA Tour had an incredibly strong year," said Finchem. "It was as if everything just came together and the fact that Rory advanced a couple of levels in his career and continued demonstrating he's got the capability to this juxtaposition that he can mix it with the better players like Tiger was the key factor in helping the PGA Tour have the great season we had.When a guy takes on the mantle, or identity level, Rory's taken on, it has a ripple effect heading into the future."

Forgive me, but I think that's a fancy way of saying: he's now a legitimate world No. 1 and we are going milk him for every penny we can.

"As an individual, Rory stirs the imagination of people and the amazing thing is that he's like Tiger in a sense in that we saw in the [FedEx Cup] Play-offs, he clearly did not play well as he had on the Saturday, but he can absorb a bad round and bounce back and win. Not many players can do that.

Uh, pssst...Lord Tim, Rory didn't win the FedExCup. He should have but well, you reset the points twice on him!

"From an image standpoint, I like the way Rory handles himself off the golf course," said Finchem. "I notice also when he is asked questions by the media that he is clearly focused on who's listening.

I'm going to give Tim the benefit there and assume he said "focused on who's talking." I hope that's what he said.

"He's complimentary; he's polite and when he speaks there is always a message in there that has real impact. He's smart. Very smart.

Rory's messaging is impactful! He activates and energizes his core audience!

Take That Rory: Tiger Created $6 Million More In '12 Sponsor Media Value!

/

Leave it to Forbes to come up with a beauty. Kurt Badenhausen reports:

Woods generated $18.9 million in media value for his sponsors, Nike and Fuse Science, during U.S. golf telecasts this year, while racking up three PGA Tour victories. Nike alone commanded $18.1 million of the total based on a Repucom formula that calculates time and clarity on the screen of logos, as well as the cost to reach that audience. Woods is unusual in that he is outfitted head to toe in Nike and also uses the equipment of the Beaverton, Ore. sports giant. The Fuse Science logo is only on his golf bag. McIlroy’s sponsors, primarily Jumeirah, Oakley, Titleist, Footjoy and Audemars Piguet, received $12.9 million of value.

So Tiger's got this going for him.

“Tiger’s generally strong, consistent play, combined with him simply getting coverage because he is Tiger Woods, generated tremendous value for his sponsors,” says Repucom executive Peter Laatz.

Ranked behind Woods and McIlroy are Phil Mickelson ($11.8 million), Jim Furyk ($8.5 million) and Louis Oosthuizen ($8.2 million), whose second place finish at the Masters is responsible for 72% of his value.

Oh yeah, I'm feeling really good about these numbers.