Rory McIlroy Inc Valued At $422 Million By Rory McIlroy Inc

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The Irish Examiner's Gordon Deegan says Rory McIlroy Management Services has valued their man Rory McIlroy Inc, four-time major winner best known of late for his football exploits, at $422 million.

Deegan notes:

The new McIlroy company, headed bymanaging director Donal Casey, manages all the royalty payments from the golf star’s various endorsements for Nike sportswear, Omega watches, Bose, Upper Deck and computer games.

The value of the McIlroy brand — that persuaded the likes of Nike to enter a reported $250m 10 year deal with the 26-year-old — is underlined by the Dublin firm placing a $422.13m (€399.55m) book value on the firm’s intangible assets connected to the golfer’s brand.

CEO Of Rory McIlroy: No More Mistakes, Next Decade Mine

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Rory McIlroy, CEO and Chairman of Rory McIlroy, Inc, reiterated after winning the Race To Dubai that he won't be making the same mistake with his empire going forward.

The fighting words have to be music to the ears of tour commissioners and fans who have suspected the CEO wasn't taking the job as seriously as he should have been. But a focused, no-more-kickabouterering McIlroy should put fear in his opponents.

Iain Carter reporting after McIlroy's win Sunday capped off a strange year marred ultimately by his soccer-injury prior to The Open.

"I had a big lead in the world rankings and you see Jordan and Jason play the way they did. Fields are so deep, you can't let up at all.

"Tagging along with that, you know, this is my time to capitalise on my career. The next 10, 15 years is my time.

"I really can't be doing silly things like playing football in the middle of the season to jeopardise even six months of my career. It's a big chunk where I could make some hay and win a major or two.

"I won't be making those mistakes again next year."

Someone learned his lesson! Look out world...

The European Tour posted this video from the week of Rory's pre-round approach.

Rory Says What Most Are Thinking About Tiger Shifting To A Ryder Cup Driving Role

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Talking after his opening round in the Race To Dubai finale, Rory McIlroy naturally wonders about Tiger's physical well-being if the legendary golfer is already committing himself to cart shuttling duties instead of leaving open the possibility that the 40-year-old-to-be could make the team.

From an unbylined Belfast Telegraph wire story:

Told of the news after his opening round in the DP World Tour Championship in Dubai, a visibly surprised McIlroy said: " I don't know what to think about that, I really don't.

"It's great that he wants to help the US team in any way that he can, and if that's not in a playing capacity, then as a vice-captain. Just sort of makes me think what really his health is like and how he feels like he's going to come back from that.

" I'd rather see him on the course at Hazeltine but if not, at least he'll be there and it will be a good addition for them."

 

The $10 Million Question: What To Make Of Rory's Honesty

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Judging by your comments, Rory McIlroy's pre-Tour Championship comments didn't do himself any favors, as James Corrigan wrote in his Telegraph item on the eye-opening $10 million remarks.

Bob Harig tried to decipher McIlroy's post-round one statement in light of the comments and examines the modern player's mindset. I'm not sure if he's convinces those of us wondering if this is that strange moment when fans sense there is simply too much wealth at the pro level.

McIlroy's comments after an opening 66 at East Lake.

Q. Yesterday, you were asked that question about playing for the 10 million dollars, all that, and I'm curious, when you turned pro you were so young, did you ever think about the money then when you were playing? And if so, was it important to get past that to be successful?

RORY MCILROY: No, money's never motivated me. It's never been a motivating factor in my life. My dad and mom together probably earned I don't know, 40, 50 grand a year. Combined. That was sort of our household income.

So it was never really a motivating factor to me because we never had that much to begin with. So, I probably don't -- I mean starting off, I started earning money at 18 years old and earning quite a lot, so I probably don't appreciate the value of money like some other people do. It's just never been that important to me. It's nice, it's nice to have it. It's nice to have that security for your future and for your family's future, I guess. But if I wanted to get into golf for the money, I would be in it for the wrong reasons.

Now, you could say this is wildly hilarious, full-fledged LOL talk coming from someone who took his former agent to trial over...money, money and more money. 

Ok I'll say it: he made me laugh very hard.

But once the laughter dies, I'm more fascinated by what kind of moment this could be for the pro game if his claims had gained news traction (they haven't).

Golf's appeal to some, in part, is having athletes who start from scratch every year. They're humble. The game keeps them in touch with some semblance of sanity. While they may have free clubs galore, private jets and courtesy cars, the game still keeps them in line.

Could having a golfer or golfers regularly suggest that $10 million does not mean much to them change that attractiveness?

Even Rory Looks For The Remote When That Ad Comes On

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At that tail end of his Deutsche Bank Championship presser Thursday, Rory McIlroy was asked about the dreaded, petition-worthy relentlessness of the Omega "Hall of Fame" ad and he showed his lovable side by joining the rest of us in...not liking it.

Alex Myers has the ad embedded for cruelty purposes, and this:

"I'm sure I will. I'm not sure when. But I think that one went quite well for them, that's why we didn't have to shoot another one this year. If they could just change the music that would help."

YES. Is that too much to ask?

Even McIlroy indicated he's sick of the ad. When asked what he does when it comes on, this was his response:

"Turn it off. I've seen it too many times."

If only Omega would listen! The petition is at 549. Surely we can get a few more signees.

Rory McIlroy Tees It Up Despite What His Publicist Says

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These kids today are so defiant.

Gary D’Amato reports from the 2015 PGA Championship site where Rory McIlroy tested out his kicked-about ankle just days before the title he is set to defend. And the round came just days after his publicist, Terry Prone, denied to the Irish Golf Desk any accuracy in the Reuters report stating McIlroy had "booked" a round.

Turns out, McIlroy had...scheduled a round, just as Reuters had said.

Reuters clearly knows McIlroy’s schedule better than his own publicist!

Anyway, the point is, McIlroy looks ready to tee it up again after missing The Open in a quest for normalcy via the seemingly stress-reducing act known as the kickabout.

In a brief interview as he walked quickly from the 18th green to the parking lot, McIlroy deemed his first practice round for the 97th PGA Championship a success.

"Yeah, it's good," McIlroy said. "Good to get a look at the course. Obviously, I have decent memories from five years ago. Yeah, good."

Golf Channel had a live lookabout into Rory's first public round since his kickabout, including when he ran up a dune and hopped to show us how healthy his ankle is.

The GC Report:

Rory Now Communicating Via Emoji; Will Make Next Presser Fun

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While most have been trying to analyze the emoji's for deep, hidden meaning, the non-millennial, non-Emoji-emplying print media will probably find more to decipher in his private jet magazine spread. Looks like Golf Digest is resonating with this jet-setting millennial! And GQ, Fortune and The Economist. Plus newspapers and his passport.

The latest Tweet comes after other tantalizing social media hints suggesting a return to the game. This, after hurting himself in a "kickabout," marking the first time a professional athlete has hyped their return from a completely embarrassing and (you would think) forgettable injury.