Morri: The Distance Debate Is Not About Golfers, Agronomy Or Athleticism

Check out Rod Morri’s Golf Australia piece on what the distance debate is not about:

It’s not about players or athleticism or Trackman or modern coaching or ‘handcuffing’ the most talented individuals.

It’s not about which golfers might gain or lose the most in a rolled back world or whether the value of long hitting in relation to the field has changed over time.

It’s not about scoring or agronomy or making the game harder with stupid rough and penal minefields of bunkers in some futile bid to ‘protect par’. In fact, it’s not about score, full stop.
It’s not about any of those things because all of those things are about golfers and the distance debate isn’t about golfers, it’s about golf courses.

Bookmark this one for the next time you experience the inevitable hissy fit over the prospect of lost distance. Throw in Dr. MacKenzie’s quote about relativity of distance losses and you should be able to calm down the set fearful having their rights violated by increased regulation.

But be careful in your distance debates. The athleticism push of late has the marketeers now part of the discussion. They are trying to sell a product and could care less about the long term health of the sport. A surprising number have anointed themselves jocks because many of today’s top players hit the gym and fill out a shirt. Any suggestions of distance now are somehow a threat to their virility. Beware!

WSJ: “Athletes Are Conquering Distance. Sports Will Never Be the Same"

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Thanks to reader John for Ben Cohen and Joshua Robinson’s look at the long distance movement in several sports under the headline, “Athletes Are Conquering Distance. Sports Will Never Be the Same.”

The story looks at the efforts of marathoner Eliud Kipchoge to use technology to refine technique and tactics, the increase in basketball’s three-point shots, baseball fastballs and golf. Not surprisingly, the focus is on Bryson DeChambeau’s physical overhaul and the tools he has used to get longer.

It’s not just DeChambeau. The average carry distance for drives on the PGA Tour a decade ago was 268 yards. This year it was 280 yards. DeChambeau’s was 314 yards.

Darned agronomy!

Dustin Johnson’s comments on optimization were used in the context of the piece and as the primary reason golfers have outsmarted the rules.

The solution is not to make the courses longer, Johnson said, but to make them more varied. The golfers have too much sophisticated technology at their disposal for architects to play defense. Their drivers are larger and lighter. Their balls spin less and fly straighter. They can drill their mechanics to the point of perfection. “It allows people to completely optimize their golf swing and their equipment,” Johnson said.

Check out the full story here.

"Industry Leaders On How Golf Might Take Advantage of Covid-Fueled Bump"

The National Golf Foundation reached to executives and a strong variety of leading figures in golf, with hopes of hearing how they view golf’s “opportunity” created by the pandemic.

While it’s mostly a lot of vapid corporatespeak (engage!) and light on specific ideas, I did enjoy this from Kemper Golf’s Steve Skinner.

These scream like the operational priorities to me, too:

-We must welcome juniors, families and new golfers with open arms. This includes creative ideas like free, 15-minute introductory lessons, junior rates and family tee times. We should also continue to create and renovate alternative courses (short course, par-3s and putting courses) and consider alternative types of formats (scrambles and team play, such as PGA Jr. League).

-We must consider seniors, who still represent the game’s most loyal players but fall into a higher risk category. Be sensitive to their needs and consider their behavior in operational protocols.

-Create an efficient food and beverage system for delivery and grab & go options. Expand to-go selections and consider app-based delivery services to guests on the course. Creating more outdoor dining spaces is also key to supporting a limited F&B system during this time.

What Can Golf Take From NASCAR's Schedule Shakeup?

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This AP story looks at the huge change in NASCAR’s 2021 move away from a schedule dominated by “cookie-cutter oval tracks” to a mixture. This includes six road course races and one dirt track race.

While professional golf sees a pretty solid variety of courses, a case could be made that the schedule’s almost complete reliance on 72 holes of stroke play is the NASCAR equivalent of cookie-cutter ovals.

From the story:

It is a true shakeup after a lack of imagination created the most predictable schedule in sports, one that favored new speedways — 1.5-mile ovals that not only all looked the same, but raced the same, too. Not since Indianapolis Motor Speedway was added in 1994 had a Cup race been awarded to a track that was not part of an ownership group for an active speedway.

NASCAR set aside all the old ways of doing business.

“We said back in 2019 ... 2021, you were going to see some really bold changes from NASCAR,” said Steve O’Donnell, NASCAR’s executive vice president. “We believe we’ve delivered on that. We are excited for our fans, it’s an historic schedule, the most changes since 1969.”

With obvious support of its TV partners at FOX and NBC, conservative NASCAR is shaking things up despite having stabilized ratings. It may simply be a result of upstart interests hoping to start new circuits emphasizing driving skill over technology. But even the most unimaginative executive on the planet has to know a weekly sameness does not make for great TV.

While the European Tour has been more experimental with formats in better times, the PGA Tour has struggled to find different formats that work or that simply rekindle a long-missed event (the male-female JC Penney mixed team, for instance).

In the face of a possible competitor(s) equivalent to those NASCAR is facing—the Premier Golf League’s 54-hole, shotgun start, team component—it would seem like there is no better time for golf tours to read the room and at the very least, watch NASCAR’s moves closely. Four rounds of Thursday to Sunday stroke play works for the big events, but so many others should be considering something less cookie-cutter.

European Golf Course Architects Overwhelmingly Support Action On Distance

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For those new to the distance debate or only mildly interested in this neverending saga, the role of course design drives the views of most. And yet, golf architects who could profit by rapid increases we’ve seen in the last two decades, should be loving the added work and calls to deal with safety issues.

But dealing with distance in almost every decision they have to make has 95% of European Institute of Golf Course Architects voting for some form of “rollback” in the name of safety and sanity.

The July survey questions and results can be viewed here, with a link to the PDF in the righthand column. From their president summing up the results:

“We surveyed the EIGCA membership for their thoughts on a range of factors relating to increased hitting distances, forged through their experience of designing golf courses around the world. The most eye-catching result is that 95% of respondents agreed that action needs to be taken to reduce hitting distances,” says Christoph Städler, President of the European Institute of Golf Course Architects.

“The vast majority of respondents (75%) believed that increasing ball flight length and advances in equipment technology are diminishing the skill of the game which is leading to a simplification of golf course strategy. 88% of respondents considered a reduction in driving distance of between 10% and 15% would be appropriate.”

The results have been sent off to the R&A and USGA who have suspended discussions until 2021 due to the pandemic.

A few noteworthy results regarding safety, an issue often ignored or even mocked.

•90% have encountered existing courses with increased safety issues due to the increase in hitting distance

•73% have increased safety margins due to the increase in hitting distance

And regarding design issues:

•20% have almost always been tasked by clients to lengthen a course, another 37% have frequently been briefed to do so, and 32% occasionally (89% of respondents meaning this is a common requirement asked of architects)

•93% have re-designed a course, or part of a course, due to the increase in hitting distance (15% almost always, 37% frequently, 42% occasionally

Finally, besides the 95% who’d like to see some action take, they would mostly spare the amateur game:

•62% think that amateurs should be spared any regulatory effects to reduce hitting distance (21% amateurs be completely exempt + 41% that amateurs should largely be spared)

The Cradle By The (Incredible) Numbers

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Pre-pandemic the explosion of interest and respect for the role of par-3 courses was incredible and there is little reason to think that’ll be changing. Designed properly, pitch and putts are fun for all, a great option for kids or older golfers no longer up for a full round and essential to the facilities that have done it right.

While not the first, Pinehurst’s The Cradle was arguably the most ambitious given the prime real estate devoted to the Hanse Design creation. The numbers are in after three years and they are staggering.

Check out this post for all of them, but from a pure news and business perspective the primary number is the rounds played total: over 115,000 rounds in three years means over 100 players a day, depending on whether replays are counted. That’s with a $50 green fee—kids under 17 are free with a paying adult—and many other golf options in the region. Incredibly eye-opening, one would hope, particularly given how little acreage and cost such a course requires compared to a full course.

Rory On Distance: "It went on too long and too far to bring the game to where it was in the mid-90s.”

In his weekly notes column, AP’s Doug Ferguson features this quote from Rory McIlroy without attribution to the context or location:

“I think we're too far down the road to do anything drastic. It went on too long and too far to bring the game to where it was in the mid-90s.” — Rory McIlroy on what golf should do about distance.

It’s an odd one since (A) no one I’m aware of has mentioned going back to mid-90s distances, (B) it’s a contradiction of his wildly inconsistent array of past comments that have covered the gamut from pro-rollback to you-can’t-stop-the-athletes (here, here, and here for starters), (C) it’s oddly short-sighted for a player of McIlroy’s depth and past statements to say the problem is so far gone that inaction is the remedy.

Anyway, anyone know where this was said and what the context was?

"The Sports Industry’s Gen Z Problem" And Golf

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Move over M’s!

The Z’s are here and if the last decade’s millennial pandering is any indication, Generation Z is the sports industry’s new focus.

At least, given the numbers presented by The Morning Consult’s Alex Silverman showing less Gen Z enthusiasm for sports than millennials.

Simply put, those born from 1996 and on do not appear to be serious sports viewing fans.

Gen Z’s relative disinterest in sports is reflected in its viewing habits: While 42 percent of all adults, and 50 percent of millennials, said they watch live sports at least once a week, only 1 in 4 individuals ages 13-23 said the same. In addition, Gen Zers were twice as likely as millennials to say they “never” watch live sports.

They are, apparently, degenerate gamblers in the making…

Zach Leonsis, senior vice president of strategic initiatives at franchise ownership group and media company Monumental Sports & Entertainment, said the keys to growing live viewership among young fans are accessibility and opportunities for engagement.

“Sports properties need to make sure that their games are digestible and available via streaming products,” Leonsis said. “They need to make their games engaging by fostering gamification, daily fantasy, free-to-play games and, ultimately, sports betting.”

Golf did not fare too well in the findings, failing to make the chart above showing avid or casual numbers, landing in the 17% or below group that includes MLS, F1 and the Premier League but below UFC, NASCAR and the WNBA.

The polling was conducted a month ago, thereby not accounting for this summer’s pandemic-related spike in recreational interest. Either way, expect golf organizations to lose their minds over this data and make the millennial pandering pale by comparison.

As for “engagement” of teenagers via gambling, I wonder if that’s data-based or just wishful thinking for an industry looking to expand revenue streams.

"Inside Bryson DeChambeau’s meticulous process to tame Winged Foot’s rough"

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I’ll leave it up your judgement to decide how you feel about Bryson DeChambeau’s process to outsmart the Winged Foot rough, as outlined by Jonathan Wall at Golf.com. But you have to admire the dedication of both DeChambeau to give himself added confidence, and of the Bridgestone R&D to spend the last Friday night before Labor Day on a Zoom call talking shot pattern standard deviations.

Nice work by Wall and the folks at Bridgestone to piece together this U.S. Open aftermath piece on DeChambeau’s quest to prepare for the high rough and how his 8, 9 and PW would react.

With one of the fastest club-head speeds on Tour, DeChambeau figured he could generate sufficient spin, and a playable ball flight, from the rough to score around the course — even if he wasn’t finding the fairway with a nuked drive.

“If he normally generates 10,000 RPMs with a pitching wedge from a clean lie and knows a flier will knock the spin down to 7,000 RPMs, he’s able to calculate how much longer he’ll hit it in that situation. A lot of players are just guessing when they get a flier. The testing we conducted was all about helping him build those numbers for the clubs he figured he’d use often on approach shots — 8-iron, 9-iron, pitching wedge.

Again, tip your cap to him. But is this where we begin asking if things are maybe not headed in the right direction?

NGF Head On Golf's Newfound Popularity: "Nothing about the past few months seems structurally different for golf"

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In Joe Beditz’s National Golf Foundation analysis of August’s 20.6% year-over-year increase, this was interesting:

But nothing about the past few months seems structurally different for golf, whether with the product itself, the service that supports it, or the overall user experience … unless you count extended tee time intervals, which for a time seemed to produce faster, smoother and more enjoyable rounds. Either way, we weren’t suddenly marketing ourselves differently, onboarding new players differently, or managing customer relationships differently. (In fact, remote check-in procedures may have made it more impersonal.)

Time, time, time, safe, time and safe.

And more on the huge summer for retail, already noted here with regard to evening golf becoming popular. Beditz writes:

Total sales of golf equipment on- and off-course were $331 million in August, extending a record-setting summer for the retail side of the business.

Golf retail sales in August were up 32% over the same period in 2019 ($251 million) and readily surpassed the previous record for the month of $287 million in 2006. Golf Datatech has been tracking golf retail sales since 1997.

Five equipment categories set all-time sales records for August: balls, irons, wedges, bags and gloves. Bags were the best-performing equipment category for the month, up 55% over last year.

Wait, but not drivers after golfers were inspired by Bryson DeChambeau? That must be an oversight!

Do We Really Want Young Golfers To "Pull A Bryson"?

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In wrapping up Bryson DeChambeau’s revolutionary U.S. Open win, we long time technistas have seen new dimensions added to the distance debate.

From how the game is played, to the relentless “athlete” marketing push, the debate includes fresh dimensions courtesy of Bryson’s brusque style. Just look at Cameron Champ. He is probably capable of longer drives and has a pair of nice wins along with a run at the PGA Championship to beef up his credentials. But there is something more revealing about the sight of Bryson’s weight gain in a matter of months and the violent nature of his swing.

The aesthetic of it is cringe worthy. But golf has always had aggressive lashers. There’s more to this than style.

Seeing someone combine an excessive diet with a Happy Gilmore swing is one thing, but it becomes a bit less fun when you sense injury is inevitable. But he’s a grown man and he’s entitled to do what he likes with his body. At least, within reason and under rules meant to maintain the integrity of the competition.

So about the children.

At certain ages we are able to observe and absorb tiny details that are sometimes channeled into golf swings. Or into mannerisms. Or how we practice, prepare and dress. With kids getting serious at younger ages able to access more information than ever, this is a careful way of asking: do we want kids seeing what Bryson’s doing and copying the methods to his madness?

Today’s equipment and launch monitor technology allows a talented golfer to maximize their implements to absurd driving-distance effect. All credit to Bryson, he outsmarted the system. But the rules are supposed to consider whether it is a good thing on many levels, including preventing young people from taking extreme measures to gain distance.

With that in mind, here are a few final reads regarding Bryson and the U.S. Open, starting with a reminder that any talk about rules changes must start with praise for DeChambeau. An adjustment to the rules was already in mind before he made his changes thanks to the Statement of Principles, so the next discussions should never feel like a rebuke or de-legitimization of his win.

His instructor in this transformation, Chris Como, was quoted by Doug Ferguson in this AP analysis of DeChambeau’s overhaul:

“How many people have changed their body, changed their golf swing and lost their career?” said Chris Como, who works with DeChambeau as a swing coach and speaks his language with his background in biomechanics.

True. That said, there should be a place in the rules to modify equipment to allow a player to swing hard, but return some sanity to the player-club symbiosis. Again, hats off to Bryson and you can keep your new body, but in the interest of the sport and future generations, we also need to draw a line in the sand. Or, gasp, go backwards.

In The Met Golfer magazine, Bill Fields tackled this notion with DeChambeau in mind, then reminded us of past distance talk—100 yards ago off the tee—and explained why golf has to stop fussing so much over a minor move backwards.

The circus will still be the circus, whether the high wire is fifty or five hundred feet above the floor.

Now to the headline of this post: the children. They are our future!

And in golf, our immediate present, with some undoubtedly throwing another package of bacon in the shopping cart and pricing Creatine options online.

To this point, an Eric Sondheimer Los Angeles Times story appeared in August and I asked a few folks about the ethics of posting it in this context. I ultimately chose not to because I don’t want to pick on a 16-year-old aspiring player for simply doing what you’re supposed to do: see what a leading player is doing and copying.

The lad in question is a former child star and now a good player for a legendary southern California high school. He has aspirations to get better and longer off the tee. This being 2020, you know where this is going.

When on-campus classes stopped in March, golf courses also closed, leaving the then-sophomore scrambling. His mother bought him a target to practice his chipping in the backyard. He tried hitting off a mat, but that doesn’t help for real golf. He went for runs, rode a bike and worked on building his strength while trying to keep his slender 6-foot-1, 145-pound body in shape. He can drive a ball 280 yards but says he’s been “eating a lot.”

He and his golf friends have been talking nonstop this summer about PGA sensation Bryson DeChambeau, who gained 40 pounds and has been hitting balls beyond 400 yards.

“That’s who we’re chasing in the fitness world,” he said.

Long drives with friends this summer produced, “You pulled a Bryson.”

Today’s equipment and fitting allows for players to grow-up swinging more efficiently than past generations. But at what point does skill become diminished by technology or worse, do training regimens and expensive protein diets turn golf into a pursuit of unhealthy behaviors and gluttony?

Is anyone at the highest levels concerned about the idea of encouraging teenagers to push their bodies before they’re ready? In a sport that has always been about more than just getting stronger?

To date there has been little urgency to act for any reason, including child safety. But maybe the sight of Bryson’s transformation and his promise to pursuing more weight gain will convince the regulators to better regulate. For the children.

SOS Appeal To England, World: Old Tom And MacKenzie's Cleeve Hill Set For Closure

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Leigh Boobyer reported a couple of weeks ago on the non-renewal of the wonderfully bizarre and historic Cleeve Hill Golf Club, a place that has to be seen to be believed (video below). A second story by Boobyer reports the plan is to tear down the clubhouse and return the course “to the natural state of flower-rich limestone grassland".

The unique word gets thrown around a lot these days but if ever a course earned the name, it’s Cleeve Hill.

Check out this video posted by Cookie Jar Golf (and some of their other works) capturing the majesty of this original Old Tom Morris design, which enjoyed some touch up work by Alister MacKenzie.

This GolfClubAtlas discussion thread features an excellent summary of changes by Sean Arble. It details what’s left of Old Tom and MacKenzie’s work and more about the overall singularity of the place.

Also, an absolute must-listen is this podcast with architect Robin Hiseman and America’s Arble that covers the course, its place in the area, the architectural charm of Cleeve Hill, the maintenance and the “common ground” success of it for both golf and walkers.

Finally, this page offers a petition to sign.

Padraig: Bryson's Doing A Twelve-Second 100 Meters, Has Another 20 Percent In The Tank

Martin Dempster quotes Padraig Harrington in advance of this week’s Dubai Duty Free Irish Open and the 2020/21 Ryder Cup Captain shared thoughts on a variety of topics. He’s also monitoring the weather that might have been this week at Whistling Straits (it’s literally as perfect as you could hope), but also chiming in on Bryson DeChambeau’s U.S. Open victory.

“With the capabilities at the moment, I would say Bryson is swinging at about, if you compare it to 100 metres, he’d be running at 12 seconds. The human capability, he’s running 100 metres at about 12 seconds at the moment, so he’s still got another 20 per cent more in the tank in terms of human capabilities for other players to come along.

He also made this prediction about the women’s game and the speed chase:

“I actually think the biggest change could come in women’s golf. You’re going to get a woman out there playing well into the mid-170s ball speed and would be competitive on the men’s tour.”

Some Reactions To Bryson DeChambeau's U.S. Open Win And What It Means For Golf

Tim Dahlberg of AP considers what Bryson DeChambeau’s win means for state of the game discussions:

The USGA and R&A are so concerned about the impact of long hitting on the game that they issued a report earlier this year that said, in part, that advances in distance off the tee were threatening to ``undermine the core principle that the challenge of golf is about needing to demonstrate a broad range of skills to be successful.’’

Now they may have to update that report. It was done before DeChambeau added 40 pounds during the pandemic break and began swinging at every tee shot like Barry Bonds used to swing at baseballs.

It was impressive to some, worrying to others. The fact is, golf has always evolved, from the days of hickory shafted clubs and gutta percha balls to today’s big headed drivers and balls that fly far and stop fast. But the beatdown DeChambeau gave Winged Foot this week might have been a tipping point in the debate over just how far the evolution of the game is allowed to go.

Michael Clayton writes for Golf Australia about what the key takeaways will be:

The first was that this was a dominant performance and his final round one to remember.

The second is teachers all over the world will be telling kids who watched on television and dream one day of winning a great championship that they had better learn to hit the ball 330 yards through the air, because there is nothing surer than that’s what the next generation will routinely be playing against.

Ultimately, though, watching DeChambeau with a driver in his hand is no more thrilling than watching Nicklaus, Daly, Woods or, indeed Bobby Jones, drive the ball.

Indeed, his biggest influence on the game is not likely to be his driver; but his understanding of data, statistics, probabilities and how they relate to strategy and the best shot to play.

The key for architects is to work out how best to disrupt the data without resorting to trickery – because this week the winner showed trickery in the form of narrow fairways and long grass can be defeated by power.

Alistair Tait wonders what all of these 375 yard drives mean for the Old Course in 2022 and Augusta, home of the next two majors.

A line had been drawn in the sand with Woods’s record 12-shot win, and the green jackets did something about it. Remember how they supposedly Tiger-proofed the course? Do they have enough time before the world’s best arrive in November to Bryson-proof the course Bobby Jones and Dr Alister MacKenzie created?

If Jack Nicklaus played a game Jones wasn’t familiar with, then imagine how the game’s greatest amateur would view DeChambeau’s approach?

Joel Beall at GolfDigest.com on where this leaves things with the distance debate.

No conversation in golf has been as heated as distance gains, and the USGA—which governs equipment regulation in this country—threw more logs into the fire when it stated in its Distance Insights report that said gains must stop. That verdict, how the USGA came to it, and where it goes from here, can be debated. But the performance of DeChambeau and Wolff and McIlroy on a course where just two players in five previous U.S. Opens have broken par is unequivocal: There is no defense against distance.

To many, Saturday afternoon sounded the alarm. In truth, the sirens rang earlier. The East Course’s ninth hole is serving as a makeshift range this week, with a net past the green guarding a parking lot. A few players have soared their drives over the de facto fence, including DeChambeau, who ended his third-round warm-up by raining balata into courtesy cars. As he walked to the first tee, the implication was clear. This course cannot contain them.