IM'ing With The Commissioners

Now that the NSA has figured out that my calls to Pakistan were all Dell support related, they've been feeding me all sorts of goodies. The latest is this Sunday night instant message exchange between the PGA Tour's Tim Finchem and the LPGA's Carolyn Bivens after the thrilling LPGA Championship finish.

twfPGATOUR©: You there Carolyn?

DaBrandLady: yes tim, just back from the trophy ceremony!

DaBrandLady: does these girls rock or what!?

DaBrandLady: and didn’t I look good next to Ronald McDonald!?!?!?! :)

twfPGATOUR©: Yes, great product today. What a shot by Se Ri.
twfPGATOUR©: Say, did you see any of the telecast?

DaBrandLady:  just a bit when I was doing some brand positioning work in the McDonald’s chalet.

DaBrandLady:  but we’ll be doing a full contextual and brand consistency white paper on the telecast this week to ensure that the brand promise was obtained. why do you ask?

twfPGATOUR©: I was wondering if there was a strike of the graphics personnel or other elements of the production staff?
twfPGATOUR©: Don’t get me wrong, the product was strong, but it just seemed to lack things like a leaderboard more than every 15 minutes or so.

DaBrandLady: that’s just Golf Channel’s effort to not interfere with our product.

DaBrandLady:  the minimalist production values make each player on the screen the real focus of the viewer, adding value for our players and player sponsors.

twfPGATOUR©: I see.

DaBrandLady: well I think they accomplished what was called for within their business model in terms of graphics and production budget, but I’ll check with Deb, wait, no with…well I’m sure someone is left in the office to help out.

twfPGATOUR©: About that, I don’t know how you do it? I have 81 Vice Presidents and I can’t imagine what I’d do if I had mass resignations like you have had.
twfPGATOUR©: Not that there’s anything wrong with spending more time with your family and pursuing other opportunities.

DaBrandLady: no, nothing wrong at all.

DaBrandLady: look, given the LPGA's incredible mix of talent, diversity and personalities, now is the time to take this organization to new heights. While we change the business model in order to better monatize our success, fans can continue to expect the very best in women's professional golf. We're committed to collaborating with all of our key constituents to create a stronger LPGA.

twfPGATOUR©: Did you just copy and paste that from your press release?

DaBrandLady: oh tim, that’s why you are going to make $28.5 million over the next four years. nothing gets by you!

twfPGATOUR©: Well, thanks. Say, anything you can pass along about TGC’s production concepts would really help as we begin a 15-year journey with them.
twfPGATOUR©: Not that I’m concerned or anything, it’s just that well…I’m always looking out for my product.

DaBrandLady: as am i! that’s why you and me are so good at what we do!!!!!

twfPGATOUR©: Congrats again on the strong positioning today.

DaBrandLady: thanks you too…great job with vijay’s win today. he's a little out of the prime demo but a solid brand.

DaBrandLady: that reminds me, do you have a contact at the villages?

twfPGATOUR©: You're not planning to retire?

DaBrandLady: oh no, i'll be in this job for decades. i just wanted to talk to them about buying some time.

twfPGATOUR©: they’ve been good partners for us in this transition year.

DaBrandLady: i know, that’s why i want their number.

twfPGATOUR©: I’ll have someone look into that for you.

DaBrandLady: thanks! gotta run, tgc's replay of the trophy ceremony starts soon and there's a bar down the street that actually carries it!

twfPGATOUR©: Give my best to...

DaBrandLady: he says hi back! bye!


 

Finchem Hosts Wachovia Gambler's Anonymous Meeting

230705john_d.jpgJohn Daly's forthcoming book reveals that he has lost between $50 million and $60 million during 12 years of heavy gambling, AP's Doug Ferguson reports.

He told one story of earning $750,000 when he lost in a playoff to Tiger Woods last fall in San Francisco at a World Golf Championship. Instead of going home, he drove to Las Vegas and says he lost $1.65 million in five hours playing mostly $5,000 slot machines.

"If I don't get control of my gambling, it's going to flat-out ruin me," he says in the book, co-written with Glen Waggoner and published by HarperCollins.
And it looks like someone in Ponte Vedra has been reading Daly's book.
The book got the attention of PGA Tour headquarters, and commissioner Tim Finchem met with Daly on Monday at the Wachovia Championship in Charlotte, N.C.

Finchem said the book does not violate PGA Tour regulations, although "it is clear that he continues to be concerned about and grapple with significant personal challenges."

"I have expressed to John the tour's concern for his well-being, as well as his ongoing need to uphold the image and standards of the PGA Tour," Finchem said. "While we will continue to enforce the regulations and policies of the PGA Tour, I have advised John of the tour's willingness to support him in his efforts to deal with his personal issues."
Of more pressing concern to Finchem was a recent focus group that downgraded Daly's likability rating due to his propensity to not wear shoes during Monday outting play (as recently demonstrated on The Daly Planet). 

 

The Commissioner and Daly reportedly discussed the potential brand impact of such negative focus group scores, the first port o'call should Daly decide to go shopping, and better ways to interface his feet with footwear.

Speaking To The Decision-Makers...

Reuters offered these Tim Finchem comments on the Tour's return to New Orleans:

 "The PGA Tour is trying to do its part to communicate to corporate America what is happening in New Orleans and what can still happen," Finchem told a news conference after hosting an economic forum attended by around 100 chief executive officers (CEOs).

"Our telecast this week will be speaking to the decision-makers throughout America.

"Our telecasts skew higher than any other sport in terms of reaching CEOs, vice presidents, chief marketing officers, people that would make the decisions to bring groups here, the individuals who make the decision about how to expand their businesses.

"I don't think most people recognise it, but if you add up the cumulative audience of a PGA Tour event it is second only to the NFL (National Football League) in terms of the total number of people that come in for a telecast."

Interface Our Customers, Weave In The Messaging...

Brian Allee-Walsh of the New Orleans Times-Picayune sits down for a Q&A with Commissioner Tim Finchem.

Q: A local business leader said your decision to bring upwards of 50 corporate leaders to New Orleans to participate in Monday's economic forum will be the "most powerful thing to happen in our city this spring." What is your response?

A: It's a nice comment. I don't know powerful it will be. It should be helpful, because what we're trying to do is get the positive side of the equation in front of the corporate community and get them thinking about business, not just tourism, but business in general. We thought the best contribution we could make along that line was to interface (with) our customers. We have a broad range of companies that are involved in our tour. We want to bring those companies in and let them hear first-hand from the city, state and the feds about the future of New Orleans and why people are optimistic.

Oh some crafty editor inserted that (with) after the dreaded interface word. Somehow I think he really did mean to say "interface our customers."  Just sounds so much more MBAish, don't you think?
Q: How did the idea hatch?

A: It goes back to last fall when our golf course was damaged and we had to move our tournament. We were trying to figure out a way to get things moving on our tournament. Then the community down there was telling us that there were some struggles with other sports and wanted us to be the first major televised sporting event to happen in post-Katrina. That was when we decided to move our Commissioner's Cup competition, where we invite all CEOs of our sponsoring companies to New Orleans. The idea to is to combine that with this message and use it kind of as a platform.
I know, I know, I was worried too. Platform has been on the sidelines for some time now, but it's back. Well, "kind of."
Of course, on the telecast that weekend we'll be trying to weave in some of the messaging that comes out of those meetings. We have a TPC club presence there and a longtime tournament history. So we're obviously about the community and it just made sense to try to help out.
Weave in the messaging that comes out of those meetings. Let me set my TiVo now.
Q: How much did your business interruption insurance play into the decision for the PGA Tour not to reopen the TPC of Louisiana for a year after the storm?

A: I don't know the details on that.

Oops! Where did that little cut slider come from!? Sorry I interrupted...
I don't think it was hugely significant. It was a combination of things. A lot of our employees got spread around. It had something to do with some of the work that had to be done on the golf course. Once we determined that we weren't going to be prepared to play the tournament there, and we were moving the tournament, that sort of took away the necessity to get the golf course ready that quickly. So there were a number of factors. I can't really speak to the extent to which the insurance-related matter figured into it. It may have had some impact.
Given that most players hate the course, were you hoping it was completely destroyed? Oh sorry...
Q: Are you hopeful that the golfers will take time to tour the devastation for themselves?

A: I think they will. Interestingly, we've invited spouses with our corporate guests. Particularly in a situation like this you wouldn't see a fairly good turnout of spouses because it's partly a golf event. But a lot of spouses are coming because there is this interest in terms of where New Orleans is and what has happened. There's that side of it.

Uh, am I missing something here? What's interesting about the spouses tagging along?
Q: You must be proud of the PGA Tour players' relief efforts and fund-raising work the past eight months, specifically the three Louisiana pros, Kelly Gibson, David Toms and Hal Sutton. Do you anticipate the contributions of your players increasing during the week of the tournament?

A: I can't speak to that. I don't want to assume anything. The players have families at home and they give an awful lot themselves for charities around the country. Our tournaments raised over $90 million last year for well-deserving charities. The players themselves raised over $25 million in fund-raisers around the country. People need to recognize that they do an awful lot. Whatever we're doing in New Orleans is just an extension of that. But it's also important to recognize that there are hundreds of thousands of people around the country who are impacted by what players do and what tournaments do.
Sheesh, relax, it was just an innocent question! 
Q: As you look long-term at the FedEx Cup Championship Series, what is your vision? Are you looking at this as a Final Four or Super Bowl environment?

A: The PGA Tour FedEx Cup Championship Series, those last four weeks, it's unheard of in this sport to have all the best players playing head-to-head in the same field week after week after week. It just doesn't happen. There is a question of stamina. There will be a lot of movement after these players are seeded. They'll be seeded after the first part of the season and when they go into the playoffs they'll be seeded again. It has a tremendously exciting potential to elevate a consistent relevance with the fans and will give the media a lot of things to focus on and continue to raise the profile of the sport. I'm very optimistic about what can happen. Now we have to execute and we have a lot of work to do to bring this on next year. I'm very bullish on it.

He's bullish! The part about players being seeded after the first part of the season is interesting.

And I don't know what this next answer means:

Q: Are you concerned that you might lose some elite international players who might be involved in the European Tour at that time of the year?

A: Not really. It may be that a particular player who's also playing the European Tour and isn't very highly seeded, he might not play in the FedEx Cup Championship Series. Mathematically, everybody has a shot and there's a lot at stake here. Each of these tournaments in and of themselves is going to be a big tournament. So you add it all up, I've got to believe virtually everybody is going to be playing.
If this doesn't make you laugh out loud, I don't know what will...
Q: Is there one accomplishment you're most proud of during your tenure?

A: It's a very simple one. I'm most pleased that we've developed and continued a history of a close working relationship between the people who work at the Tour and the players.
See, I told you it was funny. Continue...
That's fundamental. I think we've done a much better job of working closely with our tournaments and represent our volunteers out there on the charity side. There are a lot of specific things I'm pleased that we've done. It's like anything else in business, you can't move away from the fundamentals. There are things that might have more notoriety and have a little bit more flash that are great, but in this sport it's very important to have these working relationships. We have a great team here.

 

More Norman v. PGA Tour

Greg Norman has plenty to say about his request to open the PGA Tour's books in this Greg Hardwig story (thanks to reader Dan).

"To me, an open book's an open book,'' he added. "Like I said, I'm not on any witch hunt. I just feel like I have the right, and I have the right as a shareholder of a corporation.''

Playing tournament golf isn't taking up Norman's time as he recovers from his second knee surgery in four months, the last in February in Pittsburgh. He hopes to start hitting balls in June, then return for the slew of Champions Tour majors in July and August, sandwiched around the PGA Tour's International.

Norman and Finchem have feuded over the years, most notably from allegations that Finchem had Norman's idea of a world tour squashed, then stole it and turned it into the World Golf Championships.

But Norman claims this goes beyond that; he's concerned about the future of the tour and feels the players should have all of the information and are entitled to it.

"Am I hoping to find something wrong? No,'' he said. "I think it's just the right of every player to make their decisions on the information that you can read in the minutes of the meeting.

"I feel personally that some of the decisions made in there are probably made without all of the information being disclosed to all of the members. That's what I feel. If I'm wrong, I'll gladly say I'm wrong. I'm not on a witch hunt here. I'll fall on my sword as good as anybody if there's nothing in there.''

The tour has offered to have Norman come up with a list of questions or issues he's concerned about and then release excerpts from the minutes concerning those. "That's not the way to go about it,'' he said.

According to Norman, the tour is afraid he will go public with information in the minutes. "That's not my style,'' he said. "I wouldn't do that.''

Hartford: They Were The First Port 'O Call!

Commissioner Tim Finchem drops a juicy nautical metaphor in this Bruce Berlet story on how Hartford landed back on the 2007 PGA Tour FedEx Cup schedule.

First, you might some want some Dramamine after this song-and-dance routine on the summer vs. fall...

"It was a tough call but we thought, for a lot of reasons, that it could work quite well in Hartford in the fall," Finchem said. "But that was a miscalculation of the attitude of the community, which felt strongly that it could not be as strong in the fall. That led to the shift in interest in the Champions Tour, which obviously isn't as big a deal but what [the Jaycees] thought might work better in the summer than the fall date.

"Hartford had always been a priority for us, but [its date] had moved around a lot and inhibited the tournament from being able to grow from a marketing standpoint. We never felt Hartford was a tournament that didn't deserve to be in the summer, but we just had to make some choices. We made the determination that we were going to lock people into dates as best we could, and we felt Hartford would be good in the fall because of agronomics, weather, being one of the top two or three courses in that time frame and being able to be marketed well."

Amazing what work it is to say "the 84 Lumber people were more willing to meet our price, then they changed their mind."

Now, for those permutations of the port of call...

"But the community felt they would much prefer to be in the summer, so we worked with them on all the permutations. We already knew it could work in the time frame and told St. Paul we weren't in position to do exactly what they wanted to do to trigger their commitment. But when 84 Lumber stepped aside, they were the first port of call and everybody got excited."

 You know I've been thinking, the Commissioner could better tap into the youth market if he would talk more like HBO's Ali G. Using the Ali G translator tranzlata, see how that last statement could better connect with the coveted 18-34 year olds:

"but da community felt dey would much dig to be in da summa, so we worked wiv them on all da permutations. we already knew it could wurk in da time frame and told st. paul we weren't in position to do pacifically wot dey wanted to do to trigga their commitment. but whun 84 lumba stepped aside, dey were da first port of call and me crew got excited." 

"Me crew" is just so much more youthful. Anyway, just a suggestion on skewing younger Commissioner. Yours in branding, Geoff.

Oh, and he also talked to Berlet about the FedEx Cup...

Finchem said the FedEx Cup points system is likely to be finalized at a tour board meeting in June, with major championships having more points but not "throwing the system out of whack." Players will accumulate points from January to mid-August, and those higher in the standings will have an advantage going into a three-event series in suburban New York, Boston and Chicago before playing the Tour Championship.

"Top players have to pay attention to the aggregation of points and that translates into the likelihood of playing a more concentrated schedule," Finchem said.

Ah, maybe he's been looking at MacDuff's FedEx point standings?

"Until It's Done, It's Not Done"

Stopped taking Ambien? Well, I have just the organic cure for your sleep disorder.

But first, Commissioner, congratulations on the new 6-year deal. That's your 6-year deal at $4.5 million per year.

And now, the reason you get the big bucks. The floor is yours. Let's get the inevitable fifth major question out of the way:

Stature is something that we don't determine, others determine. At some point along the way in the '50s, stature meant calling The Masters a major. At someplace along the way earlier than that, the Western, which had been called a major, wasn't called a major anymore. Sometime around 1960 when Arnold Palmer wins at St. Andrews and the modern Grand Slam was sort of inaugurated, people sort of started talking about the British Open as a major, although it wasn't until the 1990s that we recognized the British Open as official money on this Tour and took steps to recognize it greater, even though it was clearly recognized as a major. So these things move around.

The British Open sort of was not a major until they sort of recognized it in the 1990s by sort of adding it to the money list. Take that Old Tom!

We were watching a film last [night] at the Past Champions Dinner about the shotmaking that these champions have conducted over the years, and I continue to believe that stature also has to do with people growing up watching things.

Whoa! A Champions Dinner. How original. What's next, azaleas, a champions locker room, a par-3 tournament?

And when a player like J.B. Holmes was 13 watching Freddie Couples make eagle at 16, and that generation grows up, I suspect that that will also impact on the stature of The Players. Where that leads, at least at this point, I'm not in a position to predict.

For those of us who can't remember one Players from another, I'm glad he mentioned how old J.B. was. The 1996 Players? Oh right...Freddie made eagle. I remember it like it was 1996.

Ah, now the fun begins. 

Q. Is it your sense on TOUR that there's a feeling among players of helping rebuild the city's efforts by participating in this year's tournament (in New Orleans)?

TIM FINCHEM: There were two things we were focused on there. One was trying our best to be able to play when a lot of other sports, for whatever reasons, losing their stadiums, were not going to be in a position to play.

But then, secondly, we started to focus on the opportunity to tell a positive story through the tournament about the future of what's going to happen in New Orleans, and that's why we moved our Commissioner's Cup early in the week, which is the CEOs of 50 companies that do business with us, major companies, and we will do a half a day. We will do a half a day briefing is that right?

BOB COMBS: Yeah.

See, that's why Bob gets the big bucks.

TIM FINCHEM: I have to get up to speed.

Oops. Interrupted too soon.

We do a half day briefing with state and local folks so that these companies can understand the vibrancy of what's happening in New Orleans and what the upside is, instead of what we see in the newspaper all the time, whether the dam has really been fixed and isn't it a shame how the Federal Government bungled dealing with it. You don't really see the activity that's going on.

See, it's that liberal, Eastern media elite focusing on the negative. That's what's ruining America! 

Oh, and not to be picky or anything Mr. Commissioner, but they were levees, not dams. Sorry, continue...

We want, through that briefing, and have Rudy Giuliani as our guest speaker for that, seminar if you will, to talk about what can happen. And then on the telecast that week, we will sort of tell that story. And so we want it to be an upbeat, positive message, and we're delighted to be able to participate in that.
Q. But do you feel a sense that the players by their participation feel that they can help rebuild or help the efforts of the City of New Orleans?

TIM FINCHEM: I think so. The quality of the event will also send the right message, too, that business as usual is returning to New Orleans. We're all worried about the tourism side of the equation in New Orleans, and not just the infrastructure getting rebuilt. That tourism needs to come back and be able to demonstrate we've got good quality golf facilities through the golf tournament, which is a big reason we have the tournament there anyways, is an important message as well.

See, it's really all about money telling that positive story.

Hey, time for a question similar to one suggested on this site:

Q. This course by modern Tour standards is not very long as Fred Funk proved last year, and this tournament has a history that you don't have to be a bomber to win here. Why hasn't this tournament followed the trend of extending courses to extreme length?

TIM FINCHEM: Well, I'd say the fundamental reason is that we recognize that the fans like watching this field play this golf course. To me that's the fundamental. And you have to be sensitive to that as you look at, you know, making this change or that change or where the ball is going or the fact now that we may have firmer, faster conditions. And so we have been we have been, I would say, knowledgeably and aggressively reticent, if you will, to make those kind of changes. That's the number one thing
.

Knowledgeably and aggressively reticent. Wow, that could be the title of someone's biography!

The second thing is, I think we do like the notion that we have the deepest field in the game from A to Z, and virtually every one of those players can win. We would not want to move drastically away from that.

Craig Perks agrees.

Having said that, we have been looking at changes for a number of years, and we have made a few changes. I mean, we've moved a few tees over the years. But when we move a tee, we're not moving a tee because we're exasperated that a player is hitting a 7 iron versus a 5 iron.

Ouch, take that Hootie!

The other thing is that we don't want another answer to your question, frankly we're not excited about changes in the golf course being the story at any point in time. We want the golf course and the history of the golf course to be the story and not that myself or some group of people or some group of players got together and decided that it was a golf course that needed to be significantly changed. We don't see that.

Hootie, Hootie, Hootie. Even the Commish is saying you've gone too far and made it all about you. Wish I could be there when you two have your annual Masters stop and chat.

Q. The new schedule in 2007, have you given any thought to the introduction of a drug testing regime, and if not, why not?

TIM FINCHEM: Have I given any thought to?

Q. The introduction of a drug testing regime on the PGA TOUR, and if not, why not?

TIM FINCHEM: We have given a lot of thought to drugs.

Cialis, Levitra, Viagra. You know, potential tournament sponsors. Oops, sorry...

You can't not think about drugs with what is going on in today's sports. Our policies currently are if you're talking about steroids as an example, steroids are an illegal drug. I have authority of my board to require a test of any player who I have reason to believe or our team has reason to believe is using illegal steroids.

We are not opting for and by the way, I have no material information that that is the case with any player. We see no reason to jump into the testing arena at this point without having any credible information that we have issues.

In golf, a player is charged with following the rules. He can't kick his ball in the rough, and he can't take steroids. We rely on the players to call rules on themselves, and if you look at our Tour over the years, many players have, to their significant financial detriment. That's the culture of the sport.

Having said all of that, if, if, if we were to develop any basis upon which it was reasonable to assume that we had widespread steroid use or steroid use of any significance, we would not hesitate to engage, but it would not be a program that you and the public would look at and say, well, this is sort of a halfway program. It would be a program that would determine for sure that we did not have a problem.

If, if, if...speaking of if's, the Commissioner was asked about Fed Ex points...

I think that two things will happen. I think you will see some players play more in the base season. I think the players who have historically played in the fall will play in the fall. I think we'll see probably less European players in the fall because some of their bigger events are going to move back into the fall in Europe, and THE TOUR Championship isn't there to pull them back.

Other than that, I think the fall will probably be as good as it's been. There may be some more starts in that base season; I suspect there will be.

The fall has been so as "good as it's been," that it's being totally revamped and stuck behind the "base season."

Q. Can I just follow up on a very provincial question? Do I take it to understand that Washington is now in danger of not having a PGA TOUR event in 2007?

TIM FINCHEM: I wouldn't call it in danger. Every tournament has to have a sponsor, and we went through the period of talking to Booz Allen and we had very positive discussions with Booz Allen. We maintained a very solid relationship with them there and I think it was excellent of them to offer and commit, actually, to be a million dollar supporting sponsor.

Solid relationship? Can you imagine what the no-so-solid relationships are like?

Now we have to arrange for a title sponsor position. I have every reason to believe we will do that, but until it's done, it's not done.

Got that?

Until it's done, it's not done.

Actually, that was a special coded message to Bob Combs. Translation: these questions are veering coterminously toward a trajectory I find platform unfriendly. 

BOB COMBS: Ladies and gentlemen, thank you very much.

TIM FINCHEM: Thank you.

No really, thank you. 

It's All About Capacity...

Who says there's no Christmas in February?

After Commissioner Tim Finchem thanked more people than an Oscar winner, he took a few questions from the assembled scribblers:

Q. The commitment to Tucson, how long is that for, is that through the sponsorship? 2010?

COMMISSIONER TIM FINCHEM: Virtually all our agreements are linked to our cycles, a sponsorship cycle and television cycle. All of our agreements dovetail; in this instance they dovetail in four years.
Judge, can you direct the witness to answer yes or no. 
Q. The other part, do you think the World Golf Championships are meeting the stated aim of developing developed to enhance the competitive structure of World Golf worldwide?

COMMISSIONER TIM FINCHEM: Yes, I think the first and primary reason for the World Golf Championships was to create a vehicle whereby the fans could enjoy the opportunity to watch all of the best players in the world assembled, a more frequent number of times during the course of the year. Heretofore, that was primarily the major championships and THE PLAYERS Championship.

Heretofore? Mr. Commissioner, we're not dictating a memo to Candace. You are talking to people. Well, members of the media. Please, continue...

Today we have, with the World Golf Championships, another group of tournaments where all the best players in the world play. There are others, as well, but as a constant flow with Ryder Cup and Presidents Cup competition included in that. And that was the primary mission.

The secondary mission was to continue to grow interest in the game by focusing on the International and global aspects of the game. And that's why we've had such a great relationship with a company like Accenture, because they have a global focus. And I think that secondary mission is being met, as well.

See, Accenture has a global focus, so the events have had a worldly flavor! That answers the question, right?

Nope, it's about to get awwwwkwaaaarrrd.

Q. I think 39 of the 64 players in this week's field come from overseas. Can you part one of my question, can you explain why so many of these championships are played in the United States? And part two is don't you think that you have a responsibility to take these tournaments elsewhere in the world and to grow interest in the game elsewhere in the world?

COMMISSIONER TIM FINCHEM: Where the players come from is frankly not of too much import. Our system is such that from the start of the system...

Q. I'm trying to point out that it's a global game, golf is a global game.

COMMISSIONER TIM FINCHEM: I understand that. I'm remarking that I had questions during the course of the week, and they're disturbed that over half of the field is not from the United States.

Q. That was not my question.

COMMISSIONER TIM FINCHEM: I understand that. To the second part of your question, yes and no. We would like to see World Golf Championships played around the world, and we have seen that the first eight years. I think we've played on five different continents. Today the World Cup continues to be played this past year in Portugal, and this coming year in Barbados as part of the World Golf Championships. We may add another World Golf Championship. That is a nice thing to do.

That is a nice thing to do? Uh, let's back to the MBAspeak...

I think the fundamental, however, is not that. The fundamental is to bring to the world via incredible television capability, to 145 countries, all the best players in the world playing. The reality is that frankly Sergio Garcia is seen who is not here, is seen when he's played in a World Golf Championship by more people than typically any other event he plays, regardless of where it is, whether in Europe or Asia or anywhere else.

See, it doesn't matter where you play. It's about the television capacity. This is why they should just build one golf course in Orlando with stadium seating and a big parking lot. Construct a 6,000 foot runway (for the G5s, of course), some player housing, and just play all of the events in one place. You can maximize margins and just let that television capacity do its thing! 

Ernie Els gets more global television exposure when he plays here this week than he does when he plays in China or Hong Kong.

Imagine if he won a match how much capacity he would have maximized!

But I think the important thing is not that, it's that who are we reaching through World Golf Championships, are we reaching just as many people, and we think the answer is absolutely. Not to say we won't continue to work with having tournaments around the world. We are proud of the fact that we play on five different continents, and we will continue to play somewhere around the world, as well.

I think he meant the past tense there, "played on five different continents." But hey, we're going to throw an event to China so we'll still be playing around the world. Quit your complaining!

And now it's time for the Commissioner's intermission so the Accenture suit can out-MBA the Commish (the audacity!):

Q. Mr. Murphy, was Australia that much of a failure for you when it was played down there? If you were to continue your relationship with this World Golf Championship, would there be any scenario in which you'd be willing for one year to take this tournament abroad?

JIM MURPHY: The Australian tournament in many ways was a huge success for us, because we relaunched our new brand from that place. And Australia happened to be the major continent in the world where our brand was new, because in the time zones that's how it worked out. We changed our name from an older name to what we have now on midnight that day, and we played that week.

Ah those fond memories of the brand relaunch. Amazing how these WGC's just warm the heart.

But it's not all about relaunching the brand for Mr. Murphy...

From a timing point of view, it worked out great. We were somewhat disappointed in the field; some of the top players didn't come. The television coverage was great, we had great client entertainment there, and we saw it as a plus.

Would we do it again? Well, we'd consider it. Certainly we'd talk to the PGA TOUR about it. The PGA TOUR and other Tours drive this process, and we're sort of in a reactionary mode.

A reactionary mode? Scribblers, was Finchem making a note of that one? That's a peach, hon!

We can influence what happens, but they're the experts on golf, and we're experts in managing and selling technology services. We recognize our roles.

Oh, nice, subtle plug. I was wondering what the heck Accenture does.

Okay, enough of him. Back to the Commissioner...

Q. Based upon your knowledge of The Gallery, what were your impressions of the course specifically, and anything you feel The Gallery needs to do to be fully prepared for that event next year?
COMMISSIONER TIM FINCHEM: We've been engaged for months, and our team has, with everyone related to The Gallery, many of whom are here today. We have a good, solid working relationship on the short term and long term planning that will relate to the conduct of the Accenture Match Play in Tucson. There are, obviously, in any instances like this, a lot of things that need to be done. We're very, very comfortable with the working relationship we have.

Uh, that's a no, he hasn't seen the course.

Q. What's your feel for the State of golf worldwide at this time, is it growing or is it receding, both in terms of the PGA and in terms of..

COMMISSIONER TIM FINCHEM: I gather the question is what is my perception of the state of the game in terms of its growth globally; is that correct? Well, that's an interesting question, because it's an interesting question, the answer of which has been perhaps many times in the media misanalyzed to some extent.

Pausing here to allow you to go back and read that one more time. After all, it's an interesting answer to an interesting answer.

And by that I mean here in the United States, for example, there is a focus on the total number of rounds played as it relates to golf courses. And in today's society the regular golfer is playing a few rounds less than perhaps he played he or she played five or ten years ago.

On the other hand, there's been each and every year an increase in the number of participants in the game. So from a total participant standpoint we've seen regular growth here in the United States.

More people playing less. At least he's honest about it. 

Q. I realize it's not done yet, Commissioner, on the FedEx Cup points, but where do you see the World Golf Championships positioned with that series going on next year?

COMMISSIONER TIM FINCHEM: It would be premature for me to say. We're evaluating different processes. It will be a process that goes to June. But whether or not it's a process that relates to strength of field or a process that relates to purse or a process that relates to stature of events, under any of those scenarios World Golf Championships will fare well, and fare well in that configuration.

And it's a process that we'll be processing for quite some time since no one can really process how this FedEx Cup process is going to be processed.