Bryson DeChambeau Becomes The First Player To Offer NFT's For A Very Limited Time Offer

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A week ago I explained to Quadrilateral subscribers why NFT’s are something to keep an eye on and here we are.

Bryson DeChambeau (who else) announced the first golf offering with simple images in a trading card format. (As I noted in my newsletter item, the world of highlights and who owns/gets what seems like a potentially lucrative and complicated situation.)

Bryson’s announcement was especially amazing since he Tweeted out the big news while playing the Seminole Pro-Member and just a day after what was a round of golf with Donald Trump, who proved to be no Tommy Bolt when it came to club slamming.

Anyway here is Bryson making the pitch to by a 73-card, five edition set, blockchain encrusted, fully protected, not sanctioned by the Franklin Mint, non-fungible token signed digitally by Bryson his ownself.

Bryson is throwing in a few goodies for the high bidder on a very special edition that will let you meet him, get some Bridgestones and other stuff. So at least one of these actually comes with something more tangible than a fancy jpg and will be the most interesting piece to watch.

He explains his “digital art” here:

If you’re in the market, here is the Open Sea link.

Time is running out to meet the minimum and secure your tokens due to the sale closing after just 24 hours.

**Before the sale barely got started, Club Pro Guy has jumped into the NFT world with a collection inspired by DeChambeau’s:

"Historic Milestone Unfolds": Jay Monahan Attends First European Tour Board Meeting

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Begin the countdown clock to the end of the European Tour…I mean, revel in the historic milestone that unfolded as the European Tour welcomed PGA Tour Commissioner Jay Monahan to his first European Tour board meeting.

For Immediate Release and Consternation in Europe:

An historic milestone in the evolution of the Strategic Alliance between the European Tour and the PGA TOUR unfolded today when PGA TOUR Commissioner Jay Monahan attended his first European Tour Board Meeting.

Commissioner Monahan’s position on the Board came as part of the partnership – announced last November – which saw the PGA TOUR acquire a minority investment stake in European Tour Productions (ETP), the European Tour’s Media Production company, which produces and distributes content internationally.

David Williams, Chair of the European Tour, welcomed Commissioner Monahan to the virtual meeting from the PGA TOUR’s Florida base, where he is currently involved in a series of meetings with European Tour CEO Keith Pelley.

“I am delighted to welcome Jay Monahan, representing the PGA TOUR, to the Board of the PGA European Tour at this important and historic time for the Tour and for golf development worldwide,” he said. “This illustrates how closely we are aligned now and how closely we will be aligned moving forwards.”

Jay Monahan said: “When we announced the Strategic Alliance last year, I said I was looking forward to working even more closely with the European Tour for the benefit of the men’s professional game and for golf fans around the world. Today was an important step in that journey.”

Veering dangerously to Lepetomane territory with these quotes. And the capitalization…

The Strategic Alliance will see golf’s two major Tours explore all facets of collaboration, working together on strategic commercial opportunities including collaborating on global media rights, as well as in areas such as global scheduling, content, prize funds and playing opportunities for the respective memberships.

Because nothing gets the fan more excited than hearing about playing opportunities.                                                                

The NFL's New Deal And Ramifications For Golf

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With the NFL having secured $100 billion and change over the next decade from its major media conglomerate partners, the PGA Tour knows who is boss. Especially on Sundays.

But golf’s cable and linear-TV heavy audience got great news: the rush to streaming may slow down a bit. And that’s fine for a viewing audience that still values large screen viewing, easy channel flipping and only paying once for the “product”.

While the NFL has out clauses if the “platforms” change, the parties agreed to let people to watch wherever they like.

You like streaming? You’ll be able to watch on your preferred app. Enjoy no crashes and easy channel flipping? You’re good.

This is welcome news for those who prefer something that works versus the latest thing that needs work. As Kevin Draper wrote for the New York Times, the NFL has solidified “linear” television’s place for another decade:

Streaming is the present of movies and TV series and the future of sports, and growth in that sector is what is currently rewarded by Wall Street. But the number of people who pay to stream sports, and the amounts they pay, are dwarfed by the tens of millions of American households that still spend $50, $100 or even $150 each month for a television package.

The agreements cement the N.F.L.’s status as the richest sports league in the world and once again demonstrate that its programming is the keystone that keeps the crumbling traditional television ecosystem from falling apart completely.

The Athletic’s Richard Deitsch saw the deal as a victory for streaming with increased “inventory” but—and there’s always a but—say goodbye to low rates:

Let’s start with the bottom line for you as a fan: If you want to watch every NFL game, it’s going to cost you additional money. That’s the reality of the NFL extending its game inventory to streaming properties. The league attempted to navigate the new digital landscape by providing game inventory for its traditional over-the-air partners (CBS, NBC and Fox), extending inventory for its longtime cable partner (ESPN), and opening up a new landscape in the streaming space.

So if you are going all in on cord-cutting to watch golf, expect similar inventory expansion under the next TV deal. But also expect to pay more that the current prices for Peacock, Disney+, ESPN+ and Paramount+.

A bigger headache for the Tour: scheduling. All signs point to the NFL cutting into the PGA Tour’s west coast swing. That’s depressing news as we come off another strong west coast and Florida swing. This is the PGA Tour’s meat and potatoes. I mean, Super Season.

Peter King has reported on a likely move to 17-games in 2021 and certainly by the start of the new deal. The expansion translates to at least another week in the NFL season and a February 13th, 2022 Super Bowl in Los Angeles.

• The league calendar gets pushed back one week, with a likely Feb. 13 Super Bowl in Los Angeles. No extra bye—17 games in 18 weekends. Super Bowl LVI, originally scheduled for Feb. 6, 2022 and airing on NBC, has not been officially moved yet. The league hasn’t said a word about moving the game to officials in Los Angeles. But the NFL won’t start the season on the ratings-quashing Labor Day Weekend, and the league doesn’t want to add an extra regular-season bye week. So that adds up to Feb. 13, which would be the latest Super Bowl in history.

Unresolved is the possibility of another bye week and an even later Super Bowl. Also, another clause opens up the possibility of an 18-game schedule at some point in the deal, almost assuredly turning all but on February Sunday over to the NFL.

The PGA Tour has been unwilling to move off of playoff Sundays with Hawaii’s final rounds or NFC/AFC Championship Sunday during the American Express. The events lure minuscule audiences. Saturday or Monday finishes seem obvious but have been resisted. And now that dilemma may expand by several key weeks during some of the season’s highest rated telecasts.

As for how all of this works for the networks, NBC Universal’s Mark Lazarus summed up one network perspective.

In an email to the NBC “Team” about the NFL deal, he writes:

This deal also exemplifies one of the ways that the strength and breadth of our portfolio gives us a distinct advantage over our competitors. In the short time we’ve existed as a unified group, we have already seen the collective power of our brands when we function as a unit. Individually, each of our networks and platforms may have fierce competition in the marketplace, but together, our combined portfolio provides a value proposition to creators, partners and audiences that is unparalleled.    

NBC and Telemundo are powerful engines that reach mass audiences giving us broad scale that we can leverage; our cable networks have fandom like no other, providing passionate and engaged audiences; and Peacock is the home of curated live and on-demand content giving us access to new audiences that have adapted to streaming. As we work together to tap into the strengths of each element of our portfolio, we’re creating what we like to call an “infinity loop” that cycles viewers through our ecosystem, driving audiences from one platform to the next and building viewership across them all.

I’m old enough to remember the days when they said all of this in one word: synergy.

Coul Links Project To Get Another Shot Before Planners?

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Ewan Murray files a lengthy Guardian piece on an effort to revive the Coul Links project near Dornoch, Scotland. While on a property with some sensitive lands, the proposed Coore and Crenshaw course likely failed as a result of Scotland’s experiences with another American developer.

Murray writes:

With American investors key to the project, comparisons were not unreasonably – if unhelpfully to those pursuing a golf course – drawn with Donald Trump’s controversial development in Aberdeenshire. One glance across social media illustrates the depth of feeling attached to Coul and acrimony as attached. One golfer’s paradise is someone else’s idea of vandalism on sacred land.

Unbowed, a group of individuals want to bring Coul Links back before the planners. Edward Abel Smith, a London-based landowner, is working in conjunction with the newly formed Communities for Coul. He now wants to build an eco-friendly hotel and will, should planning be granted, hand over his territory for 18 holes at a long-term peppercorn rent. The multimillion dollar question, though, is why this scheme will succeed now when the previous one in early 2020 so publicly failed?

“I wouldn’t say we are confident but we feel strongly about the overall benefits that the development would bring,” says Communities for Coul’s Gordon Sutherland. “We want this golf course as a catalyst for economic development. The number of jobs forecast are calculated by businesses prepared to invest; there is almost £50m of private investment lined up and 180 jobs, 108 of which would be full-time.

The project had passed some early stages of planning. It’s not clear if Todd Warnock or Mike Keiser are involved with the new group. Warnock is the visionairy behind the extraordinary Dornoch House.

Logo Wars! Pasatiempo Calls Out Pinehurst

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Pinehurst has unveiled a spring logo and it’s so similar to Pasatiempo’s that I saw it on my feed and assumed it was from Santa Cruz’s finest MacKenzie design.

Pasatiempo is Spanish for “pastime” or “relaxed passage of time” and features a young man napping while using a sombrero for shade.

Pinehurst’s Putter Boy has been depicted many ways. But it seems the combination of hat, napping lad and foliage shape designed to mimic the letter C in The Cradle par-3 course served as the apparent “inspiration” for a spring merch rollout.

Commenters on Instagram also noticed the similarities before Pasatiempo entered the conversation with a reply.

Pinehurst’s social team—on a Sunday—went to work trying to explain the similarities in a lengthy thread you can read here or click on this below:

Matt Jones Overcomes Brutal Pace, Nightmare Pairing To Win Honda And Head Back To The Masters

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Two-time Australian Open winner Matt Jones returning to the PGA Tour winner’s circle after major putting struggles was impressive.

But the faster-than-most Aussie had to deal with a dreadful final round pace that had the leading groups taking 4:20 (twosomes!) and alongside never-ready J.B. Holmes, who stumbled to a 79.

Holmes, not that he cares or will ever change, had his lack of preparedness to play called out during the NBC broadcast. (At least, the parts where I remained awake.)

From Craig Dolch’s story the Palm Beach Post on Jones winning the Honda and heading back to Augusta:

The five-shot victory tied the largest in tournament history, matching Jack Nicklaus in 1977 and Camilo Villegas in 2010. Jones had gone 174 starts since winning his first PGA Tour title at the 2014 Houston Open, holing a chip in a playoff to beat Matt Kuchar.

“I’ve had some tough times in between that (win),” an emotional Jones said afterward. “Seven years … I had some tough times putting, worked hard and it finally paid off.

PGA Tour highlights, including Jones showing emotion just seconds after sinking the final putt:

Koepka: "Only one way to go from here"

The update from Brooks Koepka on his knee took on a noir quality.

But other than black and white photos, obvious efforts at rehab and smart wearing of Nike, it’s not clear what this means for the Masters.

The knee was injured during an accident while he was “with family” and caused Koepka to miss The Players and now this week’s WGC Dell Match Play.

Golfweek’s Eamon Lynch confirmed with Koepka via text that he had surgery for a dislocated knee cap and ligament damage. Koepka is rehabbing somewhere in the west. He did not say how the injury happened. But it was with family so…

Q&A With 1971 Masters Champion Charles Coody

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Anniversaries are great excuses to go back in time and get our attention in advance of the Masters. This year will be 50 years since Charles Coody won and I got to spend a very compelling hour listening to his stories, including the incredible tale of his caddie for the week and how Coody played those final holes just two years removed from blowing a lead with three holes to go.

We also discussed Hogan, the Champions Dinner, his grandson making the Walker Cup team, and the odd treatment he got from fellow TCU Horned Frog Dan Jenkins. But that’s in part 2.

For now, here is Part 1 of my Quadrilateral chat with Charles Coody that I’ve opened up to all subscribers. I think you’ll enjoy it.

If you want to watch the 1971 final round before reading, here it is:

Mickelson In No Hurry To Settle Down In Florida

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A little over a year ago California native Phil Mickelson surprised all at the American Express Championship he hosts by saying he was planning a move to Florida.

Now T27 heading into the Honda Classic final round Tom D’Angelo of the Palm Beach Post reports that Mickelson has yet to start construction on a Jupiter Island home.

Although Mickelson said “the plan” is to move here, he also said he wanted to “hold off” on talking about his reason for the decision. “A lot of great things around the area,” was all he would say.

When asked if he still could make the move from his home in Rancho Santa Fe, Cal., to Florida this summer, Mickelson, 50, said: “We’re looking at that as an option. We still have to build. We have a lot. We haven’t built on it yet.”

This week’s Honda Classic is near the Tour pro hotbed of Jupiter. Not that any of the big name locals bothered to play. Unless you count lot owner Mickelson.

WGC Match Play Draws Another Strong Field

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Always one of the best weeks of the year, the 2021 WGC Dell Match Play has lured a strong field this year despite its proximity to the Masters. I wondered if we might see more defections not wanting to risk a COVID positive so close to the Masters. Particularly after a Players week scene produced three positive cases.

One of those players, Gary Woodland, is not playing, nor are other recently injured stars who qualified: Koepka, Rose and Woods.

For Immediate Release…

Final field set for the 2021 World Golf Championships-Dell Technologies Match Play

Star-studded event features the world’s top-ranked players returning to Austin Country Club 

AUSTIN, Texas – Tournament officials announced today that the World Golf Championships-Dell Technologies Match Play field is officially set with 64 of the top 69 players in the Official World Golf Ranking (OWGR) committed. The event returns to Austin Country Club, March 24-28, and will feature golf’s biggest stars for the only match-play tournament on the PGA TOUR. 

Reigning FedExCup champion Dustin Johnson, 2021 PLAYERS champion Justin Thomas, World No. 3 Jon Rahm, 18-time PGA TOUR winner Rory McIlroy, former Texas Longhorn Jordan Spieth and defending champion Kevin Kisner are among the notables returning to Austin. The event annually boasts an international group of players and the 2021 tournament will be no exception, including representation from 17 different countries across the globe. 

The field is comprised of 50 PGA TOUR winners with a collective 229 wins to their credit. Twenty-two players will make their tournament debut including UT graduate Scottie Scheffler, Collin Morikawa, Viktor Hovland, Sungjae Im and Matthew Wolff. 

Final seeds for the 64-player field will be determined based on the Official World Golf Ranking as of Monday, March 22. 

WGC-Dell Technologies Match Play field list as of Friday, March 19 at 5:00 p.m. ET:

Rank     Player                           Country

1          Dustin Johnson             (USA)

2          Justin Thomas               (USA)

3          John Rahm                    (Spain)

4          Collin Morikawa            (USA)

5          Bryson DeChambeau     (USA)

6          Xander Schauffele         (USA)

7          Patrick Reed                  (USA)

8          Tyrrell Hatton               (England)

9          Patrick Cantlay              (USA)

10        Webb Simpson              (USA)

11        Rory McIlroy                 (Northern Ireland)

13        Tony Finau                    (USA)

14        Viktor Hovland              (Norway)

15        Daniel Berger                (USA)

16        Matt Fitzpatrick            (England)

17        Paul Casey                    (England)

18        Sungjae Im                    (South Korea)

19        Lee Westwood              (England)

20        Harris English                (USA)

21        Matthew Wolff             (USA)

22        Tommy Fleetwood        (England)

23        Louis Oosthuizen           (South Africa)

24        Hideki Matsuyama        (Japan)

26        Ryan Palmer                 (USA)

27        Cameron Smith             (Australia)

28        Abraham Ancer             (Mexico)

29        Joaquin Niemann          (Chile)

30        Kevin Na                       (USA)

31        Jason Kokrak                 (USA)

32        Scottie Scheffler            (USA)

33        Victor Perez                  (France)

34        Billy Horschel                (USA)

35        Christiaan Bezuidenhout (South Africa)

36        Kevin Kisner                  (USA)

37        Max Homa                    (USA)

39        Marc Leishman             (Australia)

40        Shane Lowry                 (Ireland)

41        Corey Conners              (Canada)

42        Sergio Garcia                 (Spain)

43        Will Zalatoris                 (USA)

44        Robert MacIntyre          (Scotland)

45        Bernd Wiesberger         (Austria)

46        Carlos Ortiz                   (Mexico)

47        Jason Day                     (Australia)

48        Si Woo Kim                   (South Korea)

49        Lanto Griffin                 (USA)

50        Brendon Todd               (USA)

52        Jordan Spieth                (USA)

53        Mackenzie Hughes        (Canada)

54        Matt Kuchar                  (USA)

55        Matt Wallace                (England)

57        Bubba Watson              (USA)

58        Brian Harman                (USA)

59        Kevin Streelman            (USA)

60        Russell Henley               (USA)

61        Sebastian Munoz           (Colombia)

62        Andy Sullivan                (England)

63        Antoine Rozner             (France) 

64        Talor Gooch                  (USA)

65        Ian Poulter                    (England)

66        Erik van Rooyen            (South Africa)

67        Adam Long                   (USA)

68        J.T. Poston                    (USA)

69        Dylan Frittelli                (South Africa)

 The match play bracket reveal will happen on PGATour.com at 10 am CT and you’ll be able to play along at dellmatchplay.com

Brandel Chamblee Joins Forces With Golf Architect Agustin Pizá

As he’s peddled widely on distance and criticized architects for not adapting to the modern game, Golf Channel analyst Brandel Chamblee has not shown much sympathy for the plight of architects in the face of modern core strength. (This, even though architects could profit off of changing distances and yet most would like to see regulation in the name of sustainability.)

So it’s with great joy to see that he is teaming with Pizá Golf founder Agustin Pizá to take up a new side-hobby: golf architecture.

For Immediate Release:

"Humbled by #BrandelChamblee mention of my golf design philosophy as it relates to the structure of a good 18 chapter book. Being able to partner with such a gentleman, intellectual, analyst and arts connoisseur will ask for the best of me. I'm up for the challenge but most of all, for the fun we will have in the process of achieving exciting new golf courses which will take you, like a good book, through a carousel of emotions," Agustin Pizá

Pizá Golf has been recognized with many international accolades and has garnered a reputation for “Re-defining Golf Facilities” with their concepts – Wellness Golf and Lounge Golf. Agustin Pizá was recognized by Forbes Magazine as one of the top 100 creative minds from Mexico and Golf Inc. Magazine included him in their Power 2020 issue as an up and coming superstar. Pizá and the company have worked and have been involved in more than 60 projects on three continents

Ironically, or not, Pizá got a mention during last week’s Players Championship by Chamblee. I’m sure the whole full disclosure thing happened before or after the clip below.

R.I.P. Frank Thomas, USGA Technical Director And Golf Inventor

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Mike Stachura and Mike Johnson pen a lengthy remembrance of Frank Thomas, longtime USGA technical director and inventor. While the story goes into great depth on some of the fascinating moments in his career, Thomas’s accomplishments were well summed up by the USGA’s Mike Davis:

Thomas earned the respect of both those who worked with him at the USGA and those whose products he ruled on sometimes negatively. “Frank was such an important part of the USGA and the game,” said Mike Davis, CEO of the USGA. “He was an innovator who created golf’s first graphite shaft and played an integral role in creating the Slope System for golf course rating, among many of his incredible achievements. Most importantly, he was a friend of so many in our game. He will be sorely missed.”

And this on the graphite shaft:

Prior to coming to the USGA, Thomas earned an engineering degree from Western Michigan University and was working for Shakespeare Sporting Goods. He developed the filament winding technique for graphite fibers around a mandrel to control the demanding torsional bending properties of a golf shaft.

Thomas took on several pieces of equipment during his time, including the Polara ball and Ping’s square grooves. Both got the USGA sued and Thomas was named by Ping in the Eye2 iron case.

But it was the USGA’s knockdown-drag-out fight with Ping and its founder Karsten Solheim over the “square grooves” in his Eye2 irons that was a kind of Cuban Missile Crisis event for equipment rulemaking. It led to a $300 million antitrust lawsuit in 1985 that named Thomas personally and hinged on the interpretation of the measurement of a groove, a measurement that for all intents and purposes constituted the width of a human hair. Thomas initiated a change in the rules that provided updated and practical guidelines that in essence prevented more than half the irons on the market at the time from being ruled non-conforming. But the new specifics on groove width and spacing ran into measurement challenges, and the ruling bodies eventually blinked—albeit with no money changing hands and, perhaps most importantly, the USGA’s authority to make equipment rules was upheld.

Links: Top Short Course Openings for 2021

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Not too long ago the headline above might have sounded almost April 1 worthy given the game’s infatuation with 7000-72 courses.

Mercifully tastes are changing but I still never imagined this one: a list of the “Top Short Course Openings for 2021”.

Erik Matuszewski presents ten of this year’s most anticipated alternative offerings all over the globe. This one looks and sounds the most intriguing, a fitting addition to one of the world’s great places in very little time.

It was only a couple decades ago that Barnbougle Dunes was just a strip of land alongside a potato farm on Tasmania’s northeast coast. Today, it’s one of the most celebrated destinations in golf, not just Australia. In 2010, Bill Coore and Ben Crenshaw opened the 20-hole Lost Farm course to complement the original layout and their team, along with Winter Park 9 visionary Riley Johns, is putting the finishing touches on a 14-hole short course built into a ridge of sand dunes near Lost Farm that will have mostly par threes along with a couple of drivable par fours.

A teaser video of the Barnbougle course:

USGA Partners With Crooked Stick Golf Club To Preserve Dye Legacy

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Danny Vohden explains the partnership between Crooked Stick and the USGA to preserve various artifacts and ephemera from the life and times of Pete and Alice Dye. The items will be housed at the USGA Golf Museum and Library.

The United States Golf Association (USGA), at the invitation of Crooked Stick Golf Club members Joe and Marcia Luigs, along with Tony Pancake, the club’s director of golf, has acquired a selection of artifacts and ephemera from the estate of Pete and Alice Dye.

The collection, which is to be preserved at the USGA Golf Museum and Library, includes more than 50 items from the Dyes’ life and career together and was obtained from their home on the grounds of Crooked Stick in Carmel, Ind., which served as their summer residence for many years. Pete and Alice Dye designed Crooked Stick, which was founded in 1964 and has gone on to host six USGA championships, most recently the 2009 U.S. Senior Open.

Highlights of the collection include:

  • Trophies from Alice’s illustrious amateur golf career

  • Accolades and awards related to Alice’s career and service to the game

  • Alice’s gavel from the American Society of Golf Course Architects, of which she was the first female president

  • Alice’s blazers from the USGA Women’s Committee, the Women’s World Amateur Team Championship, and the Women’s Western Golf Association

  • A selection of Pete’s architectural plans and course drawings

  • Personal photographs, correspondence and documents

You can see some of the collection in a slideshow accompanying the story.