Logo Wars! Pasatiempo Calls Out Pinehurst
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Pinehurst has unveiled a spring logo and it’s so similar to Pasatiempo’s that I saw it on my feed and assumed it was from Santa Cruz’s finest MacKenzie design.
Pasatiempo is Spanish for “pastime” or “relaxed passage of time” and features a young man napping while using a sombrero for shade.
Pinehurst’s Putter Boy has been depicted many ways. But it seems the combination of hat, napping lad and foliage shape designed to mimic the letter C in The Cradle par-3 course served as the apparent “inspiration” for a spring merch rollout.
Commenters on Instagram also noticed the similarities before Pasatiempo entered the conversation with a reply.
Pinehurst’s social team—on a Sunday—went to work trying to explain the similarities in a lengthy thread you can read here or click on this below:
