Rickie "Golf 2.0" Fowler

The Golfweek staffers writing this week's Monday scramble took issue with Rickie Fowler's SFX agents' hilariously dated, so-2004 branding of their new star client.

After all, he is “Golf 2.0,” (as he’s been dubbed by his management company, SFX), has a face built for Hollywood and so far makes a hole-in-one in every other Tour event he plays.
He is the next big thing, covered in flourescent Pumas, whether he likes it or not, and that’s just something that comes with about as much hype as you can fit into a 30-minute pregame show or the entire golf blogosphere.

We’re not sure if you’ve heard, but Rickie Fowler will:

    •    Win next week at the Viking Classic
    •    Win the British Open next year at St. Andrews
    •    Make Rory McIlory cry
    •    Pull the U.S. economy out of the recession, and
    •    Help Lindsay Lohan turn her life around and win a Nobel Peace Prize.

I must say I'm intensely jealous of the lucky interns who got to sit in on the Fowler branding meetings. One can only imagine what inconic imagery these 2.0 hipsters left on the editing room floor. I wonder if a "Next-Nicklaus" was bandied about?

Thankfully, it looks like Rickie's game is so good that he'll soon make us forget about the antics of his handlers.