“We immediately jumped on that and said we have to dig deeper"

In an NY Times Business story, Brian Stelter explores TMZ's business model and upcoming expansion into sports.

This year, TMZ continued to provide fodder for news media ethics classes (and police investigations) by, for instance, publishing a photo of the singer Rihanna after an assault and reprinting details of the actress Brittany Murphy’s autopsy report.

Sometimes the objections to TMZ’s tactics come from within Time Warner. In an interview on Golf.com, James P. Herre, the managing editor of the Sports Illustrated Golf Group, called TMZ’s sourcing on recent pieces about Mr. Woods “beyond flimsy.”

But Mr. Levin defended the reporting, saying TMZ “has the same rigid standards as any operation in America.” Its track record of accuracy may speak for itself. He recalled that the initial claims surrounding Mr. Woods’s car accident on Nov. 27 “made no sense.”

“We immediately jumped on that and said we have to dig deeper,” he said.