Gatorade Drops "Tiger Focus," Not Tied To Recent Events**

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Darren Rovell reports:

Gatorade officials provided a statement to CNBC which says: “We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010.”

The media will pounce on this but I believe Gatorade on this one for the simple reason that as early as a year ago Tiger's drink started appearing at 99 cent stores (where discontinued products go to die). Lately, the "Focus" drink has been stockpiled in massive quantities. Yes, I shop there, so spare me the jokes. Don't knock it until you've tried it, especially the Awesome laundry detergent.

Now, where this leaves a deal once reported to be worth $100 million is another story altogether.