Spoofs Of Woods Nike Ad Viewed More Than The Original

I wonder if the creative wizards in the ad world consider this a good thing? Why of course they would, reports Brian Stelter at NYTimes.com's Media Decoder.

But Nike surely expected that the Woods ad would take on a second life online. Sure enough, “as more and more people saw the ad, more and more parodies were produced,” Matt Fiorentino, the senior marketing analyst for Visible Measures, wrote in a blog post Tuesday. The derivatives, he said, “have become the de facto driving force behind the campaign.”