It was time to bring some life and fun back into golf."
/WSJ's Suzanne Vranica reports on EA's new "lighthearted" Tiger Woods ad.
"It was time to bring some life and fun back into golf," says Peter Moore, president of EA Sports. "It's been a tough six months in the business of golf and with what went on with Tiger...it is time to lighten up."
Mr. Woods hasn't had much to smile about of late. In May, he withdrew from the Players Championship in the final round because of a neck injury. He is expected to return to competition at the Memorial Tournament, which starts Thursday.
The EA ads were shot on May 11 in Orlando, Fla., marking Mr. Woods's second campaign since his image and golf career were upended by marital infidelities.
May 11th eh? Two days after the Players WD? Wasn't the facet joint still inflamed?
Tiger, Wednesday at the Memorial, on his post-Players golf:
Q. Tiger, can you fill us in on when you were able to get back to practicing. It sounds like you put the clubs away for a little while after the diagnosis and then what it's been like since then?
TIGER WOODS: Yeah, I was off for three. So it was about a week and a half before I picked up a club and then gradually got into it.
