Old Tom Is Back And He's Wearing A Shawl-Neck Cardigan

Ruth Walker reports on a makeover to the Tom Morris clothing line in the vein of past efforts using Fred Perry's name to sell tennis stuff.

From The Scotsman:

That brand has just received one of the biggest overhauls ever seen in Scottish retail. Acquired by the St Andrews Links Trust in 2010, Tom Morris reopened this summer with a look that is about as far from pullovers and plus fours as you can get (though there is a fetching pair of tartan trews in there). There’s an emphasis on stylish, contemporary casual wear with a sporting edge – so you’ll find Harrington jackets, shawl-neck cardigans, clubhouse-style sweaters and classic Oxford shirts.

That's right, when the Links Trust isn't hounding folks for using the St. Andrews name--even if they are in St. Andrews--and green lighting changes to the Old Course, no questions asked, they're busy exploiting Old Tom's likeness. What a world!