"The flow and pacing is more of what you would see at a live event if you were there."
/Ed Sherman interviews Mike McCarley on all things Golf Channel and this was noteworthy, especially if NBC translates this approach to the U.S. Open broadcast.
The ratings success is due to a lot of things.There are micro aspects. One thing that people haven’t picked up on is that we changed the commercial breaks for live golf. We cut them from 3 minutes on average to 2 minutes to 2:15, somewhere in there. (NBC golf producer) Tommy Roy and I had a long conversation. The average time between golf shots is about 2:15. So instead of going from a tee shot to a commercial to a taped shot of his approach shot to a live shot of him putting, you’re going from a tee shot to a live approach shot and then follow him into the green from there. The flow and pacing is more of what you would see at a live event if you were there.