Ratings: Strong Overnights For 2017 Open At Birkdale
/SBD's Austin Karp shared some overnight ratings for Jordan Spieth's win at The Open and for the first time, it may exceed the U.S. Open in total viewership.
If streaming any indication, NBC should get solid overnight for Sunday of Open Championship.Most-streamed golf event yet for NBC (Thurs-Sun)
— Austin Karp (@AustinKarp) July 24, 2017
NBC got 3.6 overnight rating for Spieth's win at The Open Sunday, -8% from 2016 (Stenson v. Mickelson). Still tied 3rd best over last decade
— Austin Karp (@AustinKarp) July 24, 2017
NBC's 3.6 overnight for Open Championship finale at Birkdale up from 3.5 on ABC in 2008 (last time at Birkdale, Padraig Harrington win)
— Austin Karp (@AustinKarp) July 24, 2017
Impressive for NBC: 3.6 overnight yesterday ties Fox/US Open finale. Likely will be 1st time it tops US Open when viewership is out
— Austin Karp (@AustinKarp) July 24, 2017
Adweek also reported the total interactions on social media. What this means, I have no idea:
On the sports side, the final round of the 2017 Open Championship on Golf Channel and NBC drove and putted its way to 433,000 total interactions across Facebook and Twitter.
**More ratings from NBC...
SOUTHPORT, ENGLAND (July 25, 2017) – NBC Sports Group’s comprehensive coverage of Jordan Spieth’s dramatic victory at The 146TH Open concluded Sunday with a Total Audience Delivery (TAD) of 4.97 million average viewers across NBC and NBC Sports Digital, as well as a 3.2 U.S. household rating (9:14 a.m.-2:08 p.m. ET), according to Nielsen Fast Nationals.
The 4.97 million TAD for The Open at England’s Royal Birkdale Golf Club was +1% vs. 2016 at Scotland’s Royal Troon (4.94 million TAD), with a combination of 4.91 million average TV viewers on NBC (Even vs. 2016) and 59,200 streaming average minute audience (37,592 average minute audience, +60% vs. ‘16) across NBC Sports’ streaming platforms. TAD measures consumption across multiple platforms, combining the Average Minute Audience (AMA) for television and digital.
This makes 2017 the most-watched telecast of The Open since the 2009 Final Round at Turnberry on ABC (5.55 million), which ended in a 4-hole playoff with Stewart Cink defeating a 59-year-old Tom Watson.
TV-only viewership on Sunday peaked with 7.33 million average viewers (1:15-1:30 p.m.) as Jordan Spieth clinched the Claret Jug with his winning putt, making him the Champion Golfer of the Year.
Most-Streamed NBC Sports Golf Event Ever – 100.8 Million Live Minutes:
Across all four days, The Open totaled 100.8 million live minutes of streaming, a record for an NBC Sports’ golf event, and a remarkable +96% vs. ‘16. Streaming also garnered 917,000 unique devices (+51% vs. ‘16) and an Average Minute Audience of 34,000 (+92% vs. ‘16) across 50 hours of coverage. Sunday’s Final Round garnered 20 million minutes of live streaming (+60% vs. ‘16), 300,000 unique devices (+19% vs. ‘16).
NBC Sports’ Coverage of The 146TH Open Final Round Additional Highlights:
· NBC's Final Round telecast is the only major championship with a final round viewership increase vs. 2016 year-to-date and is the most-watched golf telecast on NBC since Tiger Woods’ win in the final round of the 2015 Players (5.07 million).
· The 3.2 rating for NBC’s 2017 coverage of daytime finish of The Open is +4% vs. 2017 U.S. Open Final Round’s primetime finish on FOX (3.1 U.S. Household Rating).
· NBC’s Third Round coverage (3.11 million TAD) is the most-watched Saturday golf telecast on NBC since Saturday of the 2016 Ryder Cup (3.33 million TAD, 9 a.m.-7:17 p.m., Oct 1).
Golf Channel’s Second Year of Covering Golf’s Oldest Major Championship
· On Thursday with coverage of The Open’s First Round, Golf Channel was the #1 cable sports network by 135% and #7 out of all 114 Nielsen rated cable networks from 8 a.m.-4 p.m.
· On Friday with coverage of The Open’s Second Round, Golf Channel was the #1 cable sports network by 344% and #5 out of all 114 Nielsen-rated cable networks from 8 a.m.-4 p.m.
· The Open was the #1 sports telecast of the day on Friday by 46%.
· Golf Channel on Friday from The Open posted its most-watched day (567k average viewers) since Ryder Cup Friday in September 2016 and the network’s 4th most-watched day ever.
