We've Seen This Movie Before: CareerBuilder Challenge Finale Tries To Compete With NFL Playoffs
/With the Jacksonville Jaguars in the AFC Championship game, even PGA Tour VP's who've jumped on the Jags bandwagon could not possibly have been watching the CareerBuilder Challenge final round. Not even with a young star and now World No. 2 in Jon Rahm atop the leaderboard.
And yet here we were again, with PGA Tour golf on the west coast, in front of light crowds, somehow trying to go up against America's beloved playoff football.
In a world when we know the time NFL playoff game dates and times for months, and we know that their audiences will be massive, golf still thinks it can put up a fight. We're that dumb Chihuahua barking at a head-tilting Rottweiler, only we're not nearly as loud, entertaining or effective.
No sports fan in their right mind watched the CareerBuilder Challenge live when Tom Brady and the Patriots were taking on the entertaining upstart Jaguars. That is not the fault of any player involved. This is a scheduling snafu repeated for the umpteenth year-in-a-row.
So to recap: the PGA Tour returned from Hawaii and had the boys tee up Thursday in La Quinta instead of waiting a day, starting on Friday and finishing on Monday in east coast prime time. Remember, the CareerBuilder is a Golf Channel hosted event, meaning there is programming flexibility.
Also recall that the CareerBuilder is played in a retirement community, with a pro-am format that would actually welcome taking up both weekend days for the pro-am players instead of another weekday.
Last point before I stop beating this too hard: the next PGA Tour stop is in San Diego, less than three hours by car and an easy turnaround for players who make the cut. Yes, they'd only have two days to regroup for the Farmers Insurance Open but bruised linebackers, these are not. They are pro golfers whose sponsors deserve to have their sponsorship positioned in the best way possible. That is currently not the case with the CareerBuilder Challenge.
Unless...the Goo Goo Dolls are playing the 18th hole...
93 Likes, 1 Comments - CareerBuilder Challenge (@careerbuilderchallenge) on Instagram: "Well since last night was so much fun, let's do it again! @googoodollsofficial take the stage..."
