Topgolf CEO Plotting Rapid Growth, Media Company Status

That sounds dangerous for any good thing. But so far Topgolf has grown quickly while seemingly maintaining quality experiences and just staggering numbers, as Golfweek's Martin Kaufmann notes:

These facilities combined to average 35,000 visitors per day in 2017. To put that in perspective, that’s roughly equivalent to the number of rounds an average 18-hole golf course will do in a year.

Of course, there's a big dose of B-speak and ambition for the company, which is looking to expand on its 41 by adding about one per month. Also high on the list is more Toptracer expansion and the SwingSuites "product" for arenas, hotels and other smaller locations, as is becoming a media company. Though what that part means is not yet clear.

But that’s just the launching point for the Topgolf brand. Erik Anderson, executive chairman of Topgolf Entertainment Group, uses terms such as “global brand” and “21st-century sports entertainment media community” to describe the company. That’s a reflection of the reach that he envisions for Topgolf.