5.1: Tiger Delivers 206% Increase In Tour Championship Final Round Rating
/Big numbers!
For Immediate Release:
TOUR CHAMPIONSHIP FINAL ROUND BECOMES HIGHEST-RATED FEDEXCUP
PLAYOFFS TELECAST EVER AS TIGER WOODS WINS FOR FIRST TIME IN FIVE YEARS
5.21 Overnight Rating Becomes Highest-Rated PGA TOUR Telecast of 2018
18.4 Million Minutes Streamed on Sunday (+561% YoY); Most-Streamed
NBC Sports Sunday Golf Round Ever (Excluding Majors)
ORLANDO, Fla., (Sept. 24, 2018) – NBC Sports Group’s final round coverage of the TOUR Championship on Sunday (3:00-6:15 p.m. ET) earned a 5.21 Overnight rating, as Tiger Woods claimed his 80th career victory, and his first in five years. The telecast is up 206% vs. 2017 (1.70). It also becomes the highest-rated telecast in the history of the FedExCup Playoffs (2007-’18) and the highest-rated PGA TOUR telecast in 2018 (excluding majors). Coverage peaked from 5:30-6p (7.19) as Woods finished his round and as Justin Rose was being crowned the FedExCup champion, only trailing the peaks for The Masters (11.03) and PGA Championship (8.28) in 2018. The extended coverage window (1:30-6:15 p.m. ET) posted at 4.35 Overnight rating, which is the highest-rated TOUR Championship telecast on record (2000-’18)
“Tiger Woods’ win at the TOUR Championship was an unforgettable event in golf,” said Mike McCarley, President, Golf, NBC Sports Group. “The massive gallery following Tiger up the 18th fairway was matched by record viewership across NBC Sports’ platforms. Golf is experiencing a surge in momentum with Tiger and the young stars of the Tiger-inspired generation atop leaderboards. We look forward to this momentum continuing this week at the Ryder Cup.”
Sunday’s Final Round saw 18.4 million minutes streamed across NBC Sports Digital platforms (+561% year-over-year), and becomes the most-streamed NBC Sports’ Sunday round (excluding majors) on record (2013-’18).
Sunday’s lead-in coverage on Golf Channel (Noon-1:30p) also earned a .74 Overnight rating to become the highest Sunday lead-in telecast of the TOUR Championship ever (2007-’18).