Flashback: Love For And Resistance To The European Tour's Seve Logo That Never Was

With the excitement already cratering from the European Tour’s brand refresh, I went back into the archives after Seve’s passing and was reminded how aggressively players and fans attempted to initiate a change. Stories about player support for the idea were written in places as varied as PGA.com and the Wall Street Journal.

Then Chief Executive George O’Grady had to issue a statement and Seve’s children had concerns about the use of his likeness. That killed the issue.

Padraig Harrington advocated for it and even Monty…MONTY loved the idea!

"I think you will find it does change and let's hope it is sooner rather than later," said Montgomerie. "I would vote for that immediately. When you talk about the European Tour you talk about Seve, and I think it's only right he should appear on our logo."

So there you have it. A bummer.