CBS Partners With NASCAR Disruptors For Races With "The human being controlling the machine, not the machine controlling the outcome"

SBJ’s John Ourand explains the new partnership between CBS and SRX, a NASCAR disrupter led by hall of famers Tony Stewart and Ray Evenham.

The parallels with the Premier Golf League are hard to ignore, from claims of wanting star drivers and to not threaten NASCAR (right!). There are also short-track races, tighter prime-time TV windows, tighter sponsor integration, but one huge difference: an effort to return emphasis on driving skill over technology.

Go figure.

From Ourand’s story:

SRX is most excited about the way drivers will compete on those short tracks. Evernham will design, prepare and build traditional stock cars that are capable of running on different surfaces and different types of tracks, such as paved or dirt.

“We want to make that machine be a big part of it, but it’s got to be the driver, crew chief, the human being controlling the machine, not the machine controlling the outcome of the competition,” Evernham said. “That combination of driver, crew chief and machine, no computers telling you what to do, no simulation. It’s really about the competition, how well that driver and crew chief can make that machine go against one another.”