2021 U.S. Open: USGA Looking To Repurpose "From Many, One" Slogan

Two expensive casualties of the pandemic are facing different futures. 

While the PGA Tour’s “Live Under Par” slogan rehabs somewhere in the glossy new Global Home, multiple sources say the USGA is looking to repurpose its qualifying-inspired “From Many, One” campaign for the 2021 U.S. Open.

With Torrey Pines expected to see severely reduced fan capacity, the USGA saw an opportunity to reimagine its expensive spend. Brand experts applaud the organizations dexterity.

“From many spectators to one would confirm to all the severity of the financial hit they are taking while also utilizing existing messaging,” said advertising consultant Action Fitzpatrick. “Most of your creative is already done, so really it’s just a matter of inboarding your lead flows, standing up your rollout and tweaking the font colors to reflect a more somber tonality.”

Whiteboard alternatives of “From Many, One” have been spotted at the USGA’s Far Hills headquarters. A source not authorized to speak shared this image from a conference room:

Note the USGA’s former “For The Good Of The Game” slogan has been crossed off and is an unlikely option.

 The USGA has not responded to a request for comment.